MAM

TAM adex data shows Samsung was top telecom advertiser

Samsung stood third in the TV category.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/12/telecom.jpg?itok=uUA_5Vv1

MUMBAI: Recently released TAM Media Research AdEx data reveals that Samsung India Electronics was the top advertiser in the telecom products category on print, radio, and digital platforms for the period between January 2018 and September 2018. The brand stood third in the TV section, preceded by Xiaomi Technology India and Vivo Mobile India. Jio Phone was the top new brand on TV and radio.

Cellular phones - smartphones category dominated telecom products with more than 80 per cent share in all media.

The report also revealed that ad volumes for telecom products rose by 8 per cent on radio while declined significantly by 19 per cent and 53 per cent on television and print, respectively as compared to ad volumes in the same period of 2017.

Television remained the top choice of telecom products advertisers to place ads on as the medium had 62 per cent of the total insertions followed by radio (36 per cent share). The media received highest ad insertions during Feb '18. Digital had the highest monthly ad insertions in Aug '18.

The report also revealed that the telecom products providers preferred to place their ads more during feature films (30 per cent insertions), followed by news bulletin (14 per cent) and film songs (10 per cent).

In terms of content, sales promotions dominated 84 per cent share of ad space with discount promotions leading the roost and claiming 84 per cent share of sector ad space followed by multiple promotion (15 per cent).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/SBI.jpg?itok=ZgaGXjDn
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/max.jpg?itok=VC9xRMMm
Max Life Insurance announces partnership with Royal Challengers Bangalore

Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/nikhil.jpg?itok=xhUHRkfY
Weber Shandwick appoints Nikhil Dey as vice chair in india

Weber Shandwick, one of the world's leading global communications and marketing solutions firms, today announced the appointment of Nikhil Dey as vice chair of the firm’s India operations. Dey will focus on shaping the firm’s employee experience, strengthening existing client relationships and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/srija.jpg?itok=TR0jmckB
Saatchi & Saatchi Focus rechristened to Publicis Health & Publicis Business

Building on the Publicis Groupe philosophy of Power of One, with customers at the centre of everything they do, Saatchi & Saatchi Focus, an award-winning; specialist knowledge-based communication agency has officially been rechristened to Publicis Health & Publicis Business.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/dmcb.jpg?itok=8brWDFNa
DCMN India bags media duties for FanFight

DCMN India, a growth marketing partner to digital-first brands, has bagged the media duties for FanFight, India's fastest growing fantasy sports start-up.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/cycle.jpg?itok=FhOUYo6H
1700 Mumbaikars cycle to raise awareness for mental health

Mpower, a pioneer in Indian mental healthcare from The Aditya Birla Education Trust, today returned with its fourth edition of Aditya Birla Health Insurance Ride to Mpower, a cycle ride to create awareness and stamp out the stigma associated with mental health illnesses.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/asian.jpg?itok=JiEAjC6N
Asian Paints, Post Office Studios present the colourful trends of our time

Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country's India Design ID.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/zeel.jpg?itok=cF55VPtN
ZEEL launches an exclusive campaign for its english cluster #WhereIsMyChannel

With TRAI initiating the implementation of the MRP regime, consumers now have a choice to select the packs and channels that best meet their content needs. While the broadcasters are busy building their bouquets and communicating the prices to the viewers, Zee English Cluster has taken a rather...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/jack.jpg?itok=eJQUBGSr
Van Heusen presents 'Carry Your World' campaign with Jacqueline Fernandez

Van Heusen India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has launched a comprehensive `Carry your World’ campaign featuring India’s leading Bollywood star Jacqueline Fernandez across 60 cities for two months.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories