MAM

Spread your wings fashionably

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MUMBAI: Park Avenue’s logo - "Eagle" imbibes the strong vision and the ability to focus. It stands for new challenges and is known for its passion and commitment to succeed. Park Avenue, in order to educate visitors about their brand philosophy has brought about an innovative installation that has been combined with modern technology. As the brand revealed its avant-garde, cutting-edge range of corporate wear for men & women, for their forthcoming Spring Summer 2015, this was also an opportunity to unveil their innovative Discover-Your-Wings installation. This pioneering innovation allowed the visitors to experience the Park Avenue brand and what it stands for like never before at its Spring Summer 2015 Trade Show. This installation will also be seen in the Park Avenue stores going forward.

The quintessential Eagle Wing Park Avenue logo epitomizes agility, successful living, intelligence and the ability to see things first, before the junta does. The Discover-your-wings installation seeks to reveal the very same qualities in every individual, by helping him/her discover their passion within. Using technology that uses top-of-the-line motion sensing algorithms, a visitor could reveal his or her eagle wings for all the world to see.

Commenting on this innovative installation, Bhaskar Kelkar, Brand Director, Park Avenue said, “The Discover- Your – Wings installation is a perfect illustration of our brand ethos and creating a shared experience for people by letting them feel powerful by spreading their wings. We have consciously placed this innovative eagle wing installation at the entrance of the Park Avenue area to let our visitors enjoy and experience this innovation, thus making them realize their potential and to explore new opportunities in life.”

With a curious, enthusiastic crowd at the Park Avenue pavilion during the Trade Show, the Discover-Your-Wings experiment helped many realize that it was time for them to soar, to ascend.

The installation is operational for all those visiting the SS15 Trade show held at the Raymond Group office in Thane.

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