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South's leader Arun Icecreams targets Mumbai

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MUMBAI: Southern India's Arun Icecreams is all set to step in Mumbai. Arun, the popular ice cream brand from Hatsun Agro Product (HAP), a leading private sector dairy company in India, is launching two new Hatsun Daily outlets in Mulund and Bhiwandi. Known for its range of high-quality products and a wide array of flavours, the brand is popular in southern India and has a major share in Tamil Nadu and Kerala markets.

There are over 1000 exclusive parlours with 670 in Tamil Nadu, 148 in Karnataka and the rest in Kerala and Andhra Pradesh.

In addition to ice creams, the outlet also includes other products from Hatsun such as flavoured milk, ghee, butter, skimmed milk powder and dairy whitener. Hatsun Daily, a neighbourhood retail outlet, offers everyday dairy requirements and a uniform buying experience across all its outlets that are operated by well-trained independent franchisees.

Apart from retail sale, Hatsun Daily outlets will also supply its products to retail outlets within the vicinity thereby increasing ease of availability of the products to consumers.

Hatsun Agro Product chairman and MD SRG Chandramogan says, “HAP began its initial journey with Arun Icecreams and we are happy to launch this iconic brand in a cosmopolitan market like Mumbai through our Hatsun Daily outlets."

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