MAM

Soha Ali Khan joins P&G to help build a P&G Shiksha school in Kolkata

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/15/soha.jpg?itok=r7Z9oy7v

MUMBAI: Having impacted the lives  of over 420, 000 children till date, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padegha India, Badhega India. In its 10th year, P&G Shiksha makes the necessary infrastructure interventions by building and supporting schools across the country thereby giving children the access to education.  Supporting this endeavour, Bollywood actress Soha Ali Khan, who has been associated with the P&G Shiksha initiative for many years, paid a visit to a P&G Shiksha School in Kolkata to help paint the school walls and complete the on-going construction activities at the school. P&G Shiksha’s infrastructure interventions are key to enabling access to education to children across the country. The actress turned teacher for the day, involved the children in some interactive learning by implementing several fun tactics. She also engaged them in a rapid fire round, on a wide range of subjects and was very impressed with the confidence, intelligence, wit and exuberance demonstrated by the P&G Shiksha children.

The actress also shared her vision of empowering under privileged children with access to education and together with P&G Shiksha urged consumers to make the simple brand choice and join the program’s drive by purchasing P&G products such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur. These purchases enable the company to channelize part of the sales proceeds towards building and supporting schools across the country.

In West Bengal alone, P&G Shiksha has improved the lives of nearly 5000 underprivileged children through quality education, by building and supporting over 15 schools. With the objective of improving the quality of education and encouraging more children to stay in school in Kolkata, P&G Shiksha delivers key infrastructure interventions that enables access to education and motivates children to learn every day. P&G Shiksha has also been instrumental in the change by equipping schools with necessary amenities from building classrooms to building toilets, thereby bringing down the dropout rate and improving the overall literacy rate in West Bengal.

Supporting this initiative, actress Soha Ali Khan said, “I have been associated with P&G Shiksha for many years now and today I feel proud and delighted to be a part of this initiative yet again. I truly believe that education is a basic right of every child and it is heartening to see a movement like P&G Shiksha facilitating education for underprivileged children and helping them realise their dreams and providing them a better standard of living. With 42% rural areas in India still not having access to primary schools and 30% of primary schools not having proper toilets; infrastructure is a key issue at schools across the country. I am thrilled that by painting the school walls today I have been able to play a small role in giving these children a bright and colourful future and ensuring they have access to a fully functional school! I encourage all of you to join the movement by making the simple brand choice of buying P&G products, as a part of the proceeds go towards building and supporting schools. Today, at the P&G Shiksha School, not only did I discover a teacher in me, but also had a lot of fun painting the kids’ lives that are the future of India.”



P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan,  Shruti Hassan and many more.

P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit P&G Shiksha’s online partner – Amazon.in (www.amazon.in/pgshiksha) to buy P&G products & support this cause.

With a motto of ‘Padhega India, Badhega India’ - P&G Shiksha believes that the secret to a brighter India lies in the quality of education of our children.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/MIB800.jpg?itok=RHZfbqeL
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Ranveer_Singh-DurexIndia.jpg?itok=-tVA_evR
Ranveer Singh continues Durex association with denims

MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Ministry_Ayush-ASCI.jpg?itok=pyr8Xpnq
Over 250 complaints of misleading ads about AYUSH products since Jan 2015

NEW DELHI: The Advertising Standards Council of India (ASCI) referred 263 complaints of allegedly AYUSH products related advertisements to the Consumer Affairs Ministry since January 2015, including seven advertisements of herbal medicines in 2016.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Woodland-800x800_0.jpg?itok=v8zCy5jP
Season 2 of Woodland's #AgainstAllOdds digital campaign returns

Mumbai: The second season Footwear and apparel and apparel accessories brand Woodland’s #AgainstAllOdds digital campaign is back with highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Santoor-Femina_1.jpg?itok=t-ppxUD8
Manipal girl Ashna Gurav wins the Santoor Femina Style Diva South 2017

Bangalore : The winners of this year’s Santoor Femina Style Diva South were declared at a glittering ceremony attended by who’s who of the Hindi and Kannada film industry. The evening witnessed 14 gorgeous girls take over the stage at the 5th edition of Santoor Femina Style Diva South 2017 powered...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/BARC_0.jpg?itok=qmHu_GyY
Four brands enter the most advertised brands list in week 10 of 2017

BENGALURU: Four brands entered the list of top 10 brands in terms of television ad insertions for week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017) of 2017. The new brands to enter the list of most the 10 advertised brands per week on television in week 10 were: One brand from the phone/...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Jio-Airtel.jpg?itok=AC2HS5x9
Jio takes Airtel to ASCI over network speed ad

NEW DELHI: The telecom war between Reliance Jio and other telecom service providers took a new turn when a complaint was lodged with the Advertising Standards Council of India (ASCI) against broadband tester Ookla's network speed test that said Bharti Airtel has the fastest network speed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/anita%20%281%29.jpg?itok=X4tBD_IG
Kohler retains Havas Media for integrated media business

Kohler has retained Havas Media as its media agency for integrated media business following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/denstu%20%281%29.jpg?itok=iCRK0sA4
Dentsu Webchutney appoints Anil Kumar as EVP

Dentsu Webchutney has roped in Anil Kumar as EVP and branch head. He will be based out of Delhi and will report to Dentsu Webchutney CEO and co-founder Sidharth Rao. Kumar will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories