MAM

Sennheiser joins hands with Farhan Akhtar's MARD campaign on International Women's Day

MUMBAI: Sennheiser electronics India Pvt. Ltd, world’s leading manufacturer of microphones and headphones, has joined hands with Farhan Akhtar to further popularize his social campaign – MARD – Men Against Rape and Discrimination.Supporting the International Women’s Day, Sennheiser has redesigned arhan’s Sennheiser-SKM2000 microphone to embody his cause with the ‘MARD moustache’ design.



Farhan performs live for his fans across India under the banner of Farhan Akhtar Live. In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, “to drive home the message that women need to be respected."With the newly designed MARD microphone for Farhan, Sennheiser aims to reach out to all the fans of Farhan Akhtar Live across schools and colleges to spread the awareness about his campaign to sensitize the male community towards women.



Akhtar conceived MARD after an incident in August 2012 after an incident where a Mumbai lawyer was sexually assaulted and then killed by her home watchman. Akhtar launched his campaign in March 2013. The campaign has been supported by Bollywood celebrities and women’s right activists across India.



Talking about the MARD campaign and his partnership with Sennheiser, Farhan Akhtar said “The tools I use to connect with my audience are important means to spread the message about MARD. In a society where a moustache is associated with masculinity, I wanted a microphone that embodies that message and also strongly supports our campaign towards spreading awareness of gender equality. I have been performing with the Sennheiser SKM 2000 series microphone and feel very comfortable with it. I was pleasantly surprised when Sennheiser offered to support the MARD cause with the new design on my microphone. It sounds beautiful and looks even better now! (Smiles)”



Gunjan Srivastava, Managing Director, Sennheiser India said, “Sennheiser strongly condemns any violence or discrimination against women. We are very happy to be associated with Farhan Akhtar’s MARD initiative. The new moustache design on Farhan’sSennheiser microphone embodies the core of MARD campaign – Men Against Rape &Discrimination. “

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/55454545.jpg?itok=ZaWuIbS9
GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indian%20reailway.jpg?itok=P5-11b8o
Prabhatam advertising gets contract for Railway Display at five Stations

NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations. The firm,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Ramesh%20Abhishek.jpg?itok=XJOh5UKD
Industry bodies asked to take forward campaign on IPRs

NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/MMA.jpg?itok=CXgsSq7Z
The MMA announces 'The Smarties India 2016' jury & awards shortlist

MUMBAI: Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_37.jpg?itok=8Mh2yPUM
The Delhi Advertising Club Annual Awards - Lots of Gold & Silver

The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories