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RED FM may campaign in more cities after 'Best of Bengaluru' Thappa

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MUMBAI: India’s most awarded and largest private radio network, 93.5 RED FM, is back with its iconic campaign Thappa with the tagline, 'Thappa Ka Shor Hoga Once More'. This is a campaign where the brand celebrates the Best of Bengaluru! This year the brand has welcomed eight new categories that will create an impact under Book stores, Tattoo Parlours, Bakeries, Micro-Breweries, Best Thaali/ best meals, Fitness centers, Best Biryani and Juice Junctions. This marks the 5th year of the Thappa campaign, where RED FM celebrates and splashes around 27 cities across India.

The nominees in Bengaluru are as follows: (Winners highlighted and pictures attached.)

Best Thaali/ best meals:

Nagarjuna – Known for its iconic Andhra meals, chicken biryani or kebabs of all kinds (won the Red FM ka Thappa for Best Thaali/meal)

Rajdhani Thali Restaurant – A must visit for its Rajasthani thaalis

The Great Indian Thaali – The pure vegetarian heaven

Book stores:

Blossoms (Church Street) – The charming bookstore with heaps of second-hand books

Gangarams (Church Street) – One of the city’s favourite bookshops

Sapna Book House (Residency Road) – India’s largest book mall (won the RED FM Ka Thappa for Best Bookstore category)

Juice Junction:

Cool Joint (Jayanagar) – Bengaluru’s favourite sandwich joint

Juice Junction (St. Marks Road) – The one stop shop for fruits and juices

Sreeraj Lassi Bar (Shivaji Nagar) – Popularly known as the oasis of all things cooling (won the RED FM Ka Thappa for Best Juice Parlour)

Tattoo Parlour:

Dark Arts (Koramangala) – One of the earliest tattoo parlors with a database of over 1 lakh + designs

The Pumpkin Patch (Kalyan Nagar) – Known for its loyal customers all the way from Koramangala to Kanchipuram

Skin Deep Tattoo Studio (Indiranagar) – The only place to offer computer generated stencils (won the Red FM ka Thappa-for best tattoo parlour category)

Categories in progress :

Bakery

Thom’s Bakery (Frazer Town) – The iconic bakery for fresh breads, flaky samosas & sweets!

V.B. Bakery (Basavanagudi) – Known as the “Khao Gully” of Basavanagudi

Variar Bakery (Rajajinagar) – Known for its coconut biscuits, this is one of the oldest & best

Micro Brewery:

Biere club – Bengaluru’s first craft brewery known for their quality beer

Toit Brewpub – A guaranteed crowd puller due to the ambience, concept & brews

Arbour Brewing Company – Well known for its craft beer, 90s music and chilled vibes

Best Biryani:

Meghana Biryani – Serving authentic Andhra style food since 2006

Nandhana Palace – Known for its authentic cuisines prepared with the age-old practices of Southern India by the traditionally schooled Cooks of Andhra

Hyderabad Biryani House – For those of us who crave for a spicier and fiery menu!

Best Fitness Centers:

Gold’s Gym – Multiple ‘Best Fitness Chain’ award winner

Cultfit: The workout station – From yoga, boxing, Zumba to even MMA, they have it all

Talwalkars – Known as the best fitness center since 1932

Nisha Narayanan, COO, Red FM said, “We are excited to explore more cities this year and will be covering eight different categories. It is our constant endeavor to engage and strengthen our connect with our listeners. The attitude of the people of Bengaluru, who chased big dreams in small ways and became the pride of the city is recognized by the listeners themselves, since it happens through a voting mechanism. We look forward to felicitate the talents who have been clutter-breaking in their services and won our listeners’ hearts- ‘Bajaate Raho!”

Red FM’s campaign Thappa is a people’s choice award where the listeners from the cities vote for their favorite places and services; the most voted in the city is honoured with RED FM’s approval stamp ‘Thappa’. The Thappa campaign is a four-week long activity that brings a lot of excitement across all 27 cities. Listeners will get a chance to win the biggest fan contest of the newest trends by voting.

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