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RB Tops Sector in BMAC (Britain?s Most Admired Companies) Awards.

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NEW DELHI: RB has won the Health & Household Category in the prestigious BMAC Awards, the only business awards that recognise organisations that are held in the highest regard by their business competitors and peers.  Britain?s Most Admired Companies awards provide an insight into an essential element of success in business, ?corporate reputation?.    RB scored particularly in the areas of the quality of its marketing and its financial soundness.

RB CEO Rakesh Kapoor, who accepted the Award said: ?We are very proud to have won this Award which is an endorsement of our business and our values.  It reflects the success, innovation, drive and talent of RB people at all levels and is recognition that that the business community acknowledges RBs success and admires our company. I know that everyone across the global business will take pride in this accolade.?
 
BMAC Awards provide a unique insight into the components of corporate reputation by recognising the factors critical to business success. Britain?s top companies and their bosses are asked to assess their rivals, a revealing exercise that gets to the heart of what makes businesses succeed what it takes to be admired in business.
 
Now in its 24th year, the BMAC Awards are researched by Birmingham City University where the Business team surveys 100s of British Businesses and senior directors to find the companies that rank highest across a range of criteria that include Quality of Management, Financial Soundness, Quality of Goods and Services, Ability to Attract, Retain and Develop Top Talent, Innovation, Value as an Investment, Quality of Marketing, and Community & Environmental Responsibility.
 
The award comes hard on the heels of the successful launch of RB?s Make Your Move corporate brand awareness campaign, part of the Game Changers initiative which reaches out to top talent. 
 
BMAC is supported by Management Today magazine.

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