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Ralph Lauren unveils Earth Polo made from recycled materials

They are made from recycled plastic bottles and dyed with a waterless process.

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MUMBAI: Polo Ralph Lauren is reimagining its iconic Polo shirt with Mother Nature in mind. Introducing the Earth Polo, crafted from thread derived entirely from recycled plastic bottles and dyed in an innovative process that uses zero water. Each Earth Polo is made from an average of 12 plastic bottles.

“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans by 2025. Plastic waste is a major issue threatening the environment – we want to be part of the solution and utilize an innovative approach to create something valuable,” said chief innovation officer David Lauren.

The Earth Polo was produced in partnership with First Mile, an organisation with a global mission focused on sustainability and positive social impact. First Mile works with entrepreneurs in low-income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing program and turned into high-quality yarn and ultimately fabric.

“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations. It’s with this spirit of timelessness that we approach sustainability,” added executive vice president, chief supply chain and sustainability officer Halide Algaoz.

For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief, and supporting the LGBTQ community.

The Earth Polo is available for men and women in global retail stores and on RalphLauren.com since April 18 in four colorways: green, white, navy, and light blue; the same four colors you see when looking at our home planet from a distance. Each colour is achieved via a unique carbon dyeing process that uses no water in the application of the dye.

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