Q3-2016: Weather affects Wonderla footfalls, but revenue rises

BENGALURU: South Indian amusement park and resorts player Wonderla Holidays Limited (Wonderla) reported 11.7 per cent lower footfalls in the quarter ended 31 December, 2015 (Q3-2016, current quarter) because of the bad weather across Southern India that had also caused floods and destruction in Chennai. The company reported 5.66 lakh footfalls in the current quarter as compared to 6.41 lakh footfalls in Q3-2015. Despite this setback, the company has posted 6.5 per cent year on year (YoY) growth in total income from operations (TIO) for the current quarter at Rs 50.43 crore as compared to Rs 47.36 crore and a 16.7 per cent quarter and quarter (QoQ) growth as compared to Rs 43.23 crore. Amongst Wonderla’s peers are Adlabs, Ramoji Film City and Essel World

Note: 100,00,000 = 100 lakh = 10 million = 1 crore

Increase in revenue can be attributed to the higher average ticket and non-ticket revenues per visitor, says the company. Net average ticket revenue per customer in Q3-2016 increased 19 per cent to Rs 686.90 as compared to Rs 579.50 in Q3-2015. Average non-ticket revenue per customer increased 33 per cent to Rs 230.40 from Rs 173.70 in Q3-2015.

Company speak

“We are generally satisfied with the performance during the third quarter of the ongoing financial year. We have recorded growth in revenue in spite of a 11.7 per cent decline in the footfalls at the parks during the quarter, mainly due to unfavourable weather conditions during November. We are seeing a rebound in footfalls, and are optimistic about growth in footfall in the coming quarters for both existing amusement parks. We are also eagerly waiting to launch our brand new amusement park in Hyderabad to public within a couple of months,” said Wonderla managing director Arun K Chittilappilly.

Revenue streams

The company has three amusement parks in Bengaluru, Kochi and Hyderabad and a resort in Bengaluru. A large part of its revenues come from its Bengaluru operations.

It reports two revenue streams – from sales of services and from sales of products.

Revenue from sales of services in Q3-2016 increased 3.4 per cent YoY to Rs 42.64 crore (84.6 per cent of TIO) from Rs 41.24 crore (87.1 per cent of TIO) in Q3-2015 and increased 15.3 per cent QoQ from Rs 36.98 crore (85.5 per cent of TIO).

Revenue from sales of products increased 27.3 per cent YoY to Rs 7.79 crore (15.4 per cent of TIO) from Rs 6.12 crore (12.9 per cent of TIO) and increased 24.6 per cent QoQ as compared to Rs 6.35 crore (14.5 per cent of TIO)

Let us look at the other numbers reported by Wonderla

Wonderla Profit after Tax (PAT) in Q3-2016 declined four per cent YoY to Rs 12.26 crore (24.3 per cent margin) as compared to Rs 12.77 crore (27 per cent margin), but was 2.6 per cent higher QoQ as compared to Rs 11.95 crore (27.6 per cent margin) in the immediate trailing quarter.

EBIDTA in the current quarter declined 12.9 per cent YoY to Rs 18.21 crore (36.1 per cent margin) as compared to Rs 20.89 crore (44.1 per cent margin), but increased 23.8 per cent QoQ from Rs 14.71 crore (34 per cent margin) in Q2-2016.

Total Expense in Q3-2016 increased 14.9 per cent YoY to Rs 35.04 crore (69.5 per cent of TIO) from Rs 30.51 crore (64.4 per cent of TIO) and increased eight per cent QoQ as compared to Rs 32.45 crore (75.1 per cent of TIO).

Employee Benefit Expense in Q3-2016 increased 25.7 per cent to Rs 8.15 crore (16.2 per cent of TIO) as compared to Rs 6.49 crore (13.7 per cent of TIO) in Q3-2015 and increased 7.7 per cent as compared to Rs 7.57 crore (17.5 per cent of TIO) in Q2-2016.

The company spent 7.1 per cent less YoY towards marketing and advertising expenses in the current quarter at Rs 5.32 crore (10.6 per cent of TIO) as compared to Rs 5.73 crore (12.1 per cent of TIO), but spent 51.9 per cent more than the Rs 3.51 crore (8.1 per cent of TIO) in Q2-2016.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories