MAM

Q3-2015: Tata Global Beverages q-o-q marketing spends up 6.3 per cent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/03/16/mam%20brands%20financial.jpg?itok=foJiKLh0

BENGALURU: Tata Global Beverages Limited (TGBL) spent Rs 377.06 crore (17.6 per cent of Total Income from Operations or TIO) towards advertising and sales promotion (ASP) during the quarter ended 31 December, 2014 (Q3-2015), which was 6.3 per cent more than the Rs 354.80 crore (17.5 per cent of TIO) in the immediate trailing quarter, but 5.9 per cent lower than the Rs 400.71 crore (19.3 per cent of TIO) in Q3-2014.

ASP for the nine month period ended 31 December, 2015 (9M-2015) at Rs 1017.66 crore (18.2 per cent of TIO) was 3.5 per cent lower than the Rs 1054.75 crore (19.7 per cent of TIO) in 9M-2014. TGBL is the unifying entity of the Tata Group’s beverages interests under one umbrella.

Note: Rs.1 crore = Rs.100 Lakhs = Rs.10 million = Rs.100,00,000

TGBL’s Q3-2014 ASP was the highest in absolute rupees as well as in terms of percentage of TIO (19.3 per cent) during a 11 quarter period starting Q1-2013 until Q3-2015. During this eleven quarter period, ASP shows an upwards linear trend in absolute rupee spends, while the linear trend in terms of ASP as percentage of TIO is almost flat with a slight upward inclination. (Please refer to Chart A below.)

During this period, the lowest ASP in absolute rupees was in Q1-2013 at Rs 280.56 crore (16.3 per cent of TIO) and lowest ASP in terms of percentage of TIO was in Q1-2015 at 14.9 per cent (Rs 285.80 crore). The simple average ASP percentage of TIO during the period under consideration is 18.7 per cent.

For Q3-2015, TGBL reported Profit after Tax (PAT) of Rs 84.94 crore (four per cent of TIO), which was 35.9 per cent more than the Rs 62.45 crore (3.1 per cent of TIO) in Q2-2015, but 29 per cent less than the Rs 119.55 crore (5.7 per cent of TIO) in Q3-2015. For 9M-2015, PAT at Rs 243.92 crore (four per cent of TIO) was 40.7 per cent lower than the Rs 411.21 crore (7.1 per cent of TIO) in 9M-2014. During the eleven quarter period under consideration, PAT was highest both in terms of percentage of TIO as well as in absolute rupees at 9.3 per cent of TIO and Rs 180.03 crore.

PAT shows a downward linear trend in absolute rupees as well as percentage of TIO during the eleven quarter period in this report. (Please refer to Chart B below.)

Cart C below shows the company’s TIO, total expenditure (TE), PAT and ASP in HY-13, HY-14 and HY-15; in 9M-13, 9M-14 and 9M-15 and in FY-12, FY-13 and FY-14.

During Q3-2015, TGBL’s TIO at Rs 2143.89 crore was six per cent more than the Rs 2021.70 crore in Q2-2015 and three per cent more than the Rs 2080.74 crore in Q3-2014. For 9M-2015, TIO at Rs 6078.70 crore was 4.3 per cent more than the Rs 5827.68 crore in 9M-2014.

TGBL, in its earning release for Q3-2015, says that it continues to strengthen its focus on the green tea category and grow its coffee and water businesses. In India, the company says that it retains market leadership in branded tea and has recorded its highest ever monthly production in December 2014. There is exponential growth in the green tea segment. Tata Global Beverages has a portfolio of green tea brands across consumer segments in India, with Tetley Green Tea and Tata Tea Acti Green.

TGBL claims that in the water segment, Tata Water Plus- India’s first nutrient water, Tata Gluco Plus, available in five flavours and Himalayan natural mineral water, which recently launched a sparkling variant, are seeing good market response and focusing on expanding reach.

Tata Starbucks, a joint venture between Tata Global Beverages and Starbucks, now has 65 stores spread across Mumbai, Delhi NCR, Bangalore, Pune, Chennai and Hyderabad. The stores continue to witness very good customer response. Eight O’ Clock coffee K cups in the USA, are making good progress in the fast growing pods market.

TGBL managing director and CEO Ajoy Misra said, “We will focus on growing segments such as green tea, specialty teas, functional water and pods while continuing to strengthen our core markets & brands, based on key consumer trends. We remain committed to sustainable growth through innovation and strengthening our brands in key markets, in the face of a challenging market environment and economic volatility in some parts of the world.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/oppo.jpg?itok=PtmoMH6y
Oppo & Times ask -- What’s your Fresh Factor?

The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/salim.jpg?itok=VmeBBLRZ
Grey's 4-week Salim show TV campaign launched

92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/guru_0.jpg?itok=YNcxuh-t
Sony Yay! partners with India Kids Fashion Week

Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Nipun%20Sharma.jpg?itok=Dt1dw43N
Vodafone launches global design store

MUMBAI: Vodafone has launched a global design store in Kanpur. It is a one-stop-shop with exclusive service counters on 4G, M-Pesa, Vodafone Red & Self Service Kiosk. It provides live and engaging experience of Vodafone’s wide variety of products & services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Pinkathon_0.jpg?itok=TdvwmdWq
Colors partners Bajaj for United Sisters' Pinkathon promoted by Maximus Mice

MUMBAI: Colors presents Pinkathon - Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Karan_Kumar_Gupta-Neena_Dasgupta.jpg?itok=ehA7MttT
Zirca launches integrated native ad mgmt platform ContentdB

MUMBAI: Zirca Digital Solutions has announced the launch of Asia’s first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/TanmayMohanty.jpg?itok=rsxw4fNT
Publicis co Zenith wins Lactalis' media duties

MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/NGO_4.jpg?itok=hkFSSMK7
Impact Guru offers free limited fundraising for NGOs

MUMBAI: Crowdfunding platform ImpactGuru.com is celebrating its third anniversary with the Impact Month Challenge for NGOs. This campaign will help the nonprofit community by offering their platform and services without applying their fees, thanks to the generosity of an anonymous donor who has...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Sarfaraz_Khimani.jpg?itok=0pbk5joW
Starcom co Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, in a significant development, has won the digital duties of pharma aggregator PharmEasy as part of a multi-agency pitch. The mandate involves all of paid media.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories