MAM

Priyanka Chopra to continue as Nikon ambassador

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/19/pc.jpg?itok=ayxCGsXw

NEW DELHI: Nikon India wants to continue with actor Priyanka Chopra as its brand ambassador as she reaches out to the youth, who are the greatest users of new and inexpensive cameras as well as to family audiences.

Speaking on the sidelines of the launch of its latest offerings - Nikon D4S and the Nikon D3300, Nikon India Vice-President – Imaging Sajjan Kumar said that the group will shortly come out with a new television commercial for the new series, which will again feature Piggy Chops.

He told indiantelevision.com that Nikon had set aside Rs 120 crore for marketing and advertising, which was the same as in the previous year. This included press meets, TVCs, hoardings and advertisements in the print medium and so on.

It also included workshops by Nikon School, he said, adding that Nikon at present had 93 service centres in the country.

The D-SLR series was unveiled by renowned photographer Raghu Rai who said he had commenced his career as a cameraperson with a Nikon camera and had remained faithful to the brand. Even when he tried other brand, he always came back to Nikon.

The two series were released in the presence of Nikon India Managing Director Hiroshi Takashina and Nikon Communications General Manager – Corporate Communications Bo Kajiwara.

With the introduction of latest D-SLR cameras, Takashima said Nikon continues to push the boundaries of professional image quality, speed and features. Nikon’s Flagship D-SLRs symbolises the evolution of a masterpiece, reinforcing Nikon as the choice for amateurs, photo enthusiasts and professional photographers.

He added that the D-SLR camera business “has become more successful than ever with over 20 per cent growth over the last year. With these latest offerings in the D-SLR range, our aim is to enliven the basic principles of trustworthiness and creativity that Nikon as a brand stands for.”

Nikon D4S will be available in the market from the end of this month at a maximum price of Rs 419,950. The model is available in Black colour. The sale of Nikon D3300 has started from February 2014 and it is available in Black, Grey and Red at an MRP of Nikon D3300 with D-ZOOM KIT (AF-S 18-55mm VRII + AF-S 55-200mm VR Kit Lenses) – Rs 46,950, Nikon D3300 with AF-S 18-55mm VRII Kit - Rs 37,950, and Nikon D3300 Body Only- Rs 32,450.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/in-mobie.jpg?itok=4UWv0gI7
InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/alto.jpg?itok=uHS9cRhT
Alto Delhi Comic Con 2016 begins, on till 11 December

NEW DELHI – Alto Delhi Comic Con 2016 organized by Comic Con India began today and has a lot in store for comics enthusiasts and audiences inclined towards popular culture. The 3 day fest which started today at NSIC Grounds, Okhla will be on till December 11’ 2016. This is the biggest pop culture...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories