NEW DELHI: Nikon India wants to continue with actor Priyanka Chopra as its brand ambassador as she reaches out to the youth, who are the greatest users of new and inexpensive cameras as well as to family audiences.
Speaking on the sidelines of the launch of its latest offerings - Nikon D4S and the Nikon D3300, Nikon India Vice-President – Imaging Sajjan Kumar said that the group will shortly come out with a new television commercial for the new series, which will again feature Piggy Chops.
He told indiantelevision.com that Nikon had set aside Rs 120 crore for marketing and advertising, which was the same as in the previous year. This included press meets, TVCs, hoardings and advertisements in the print medium and so on.
It also included workshops by Nikon School, he said, adding that Nikon at present had 93 service centres in the country.
The D-SLR series was unveiled by renowned photographer Raghu Rai who said he had commenced his career as a cameraperson with a Nikon camera and had remained faithful to the brand. Even when he tried other brand, he always came back to Nikon.
The two series were released in the presence of Nikon India Managing Director Hiroshi Takashina and Nikon Communications General Manager – Corporate Communications Bo Kajiwara.
With the introduction of latest D-SLR cameras, Takashima said Nikon continues to push the boundaries of professional image quality, speed and features. Nikon’s Flagship D-SLRs symbolises the evolution of a masterpiece, reinforcing Nikon as the choice for amateurs, photo enthusiasts and professional photographers.
He added that the D-SLR camera business “has become more successful than ever with over 20 per cent growth over the last year. With these latest offerings in the D-SLR range, our aim is to enliven the basic principles of trustworthiness and creativity that Nikon as a brand stands for.”
Nikon D4S will be available in the market from the end of this month at a maximum price of Rs 419,950. The model is available in Black colour. The sale of Nikon D3300 has started from February 2014 and it is available in Black, Grey and Red at an MRP of Nikon D3300 with D-ZOOM KIT (AF-S 18-55mm VRII + AF-S 55-200mm VR Kit Lenses) – Rs 46,950, Nikon D3300 with AF-S 18-55mm VRII Kit - Rs 37,950, and Nikon D3300 Body Only- Rs 32,450.