MUMBAI: At a star-studded event today, Police Watches, licensed exclusively by Titan Company in India, launched its special edition collection of timepieces inspired by Bajirao Singham, the lead character of the blockbuster SINGHAM Returns. Slated to release this Independence Day, Singham is played by Ajay Devgn who can be seen sporting many of the flagship Police watches. Police is the fashion time partner for the Bollywood movie Singham Returns.
The special edition Singham collection from Police is true to its name and comprises a range of watches for those who are bold enough to follow their own rules and like to wear their personality on their wrist. A confluence of classic and contemporary styles – the dials are trendy grunge and the straps are classical textured leather. Like Bajirao Singham, this range of watches is representative of the unconventional, yet remains true to its identity.
Speaking about the exciting association, Mr. H G Raghunath – CEO Titan Watches and Accessories Division at Titan Company Ltd. said, “This is a proud moment for us to announce the association of our licensed brand Police watches with the much-awaited Singham Returns. Titan is always on the look-out for unique associations to create excitement for our consumers while offering the best in world-class products. The brand Police represents unconventional and individualistic fashion sense and Bajirao Singham mirrors this philosophy is his character. Singham’s bold and larger-than-life attitude is much suited to the brand – it goes against the stereotype. We are very excited to be the fashion time partner for Singham Returns.”
Sharing his thoughts at the event, Director Rohit Shetty expressed his enthusiasm to be associated with a brand like Police. “Singham and Singham Returns are movies that are very close to my heart. I am delighted to have Police watches as the fashion time partner for Singham Returns as there is such a unique connect. These special edition watches represent everything that Bajirao Singham stands for – they are unique, unconventional and an exceptionally designed collection”, he said.
Bollywood star Ajay Devgn, the protagonist of the movie, was equally elated. “It is an honour to have a collection of Police watches created especially for my character in the movie. The watches are a reflection of Bajirao Singham, standing out of the crowd and unabashed. Police as a brand is iconic in the fashion space and this unique collection is for someone like me, who loves to wear their personality on their wrist.”
The special edition Protector watches are available in four cities – Mumbai, New Delhi, Bangalore and Hyderabad, on special pre-bookings at Helios, Shoppers Stop, Amazon.com and other key multi-brand stores. Priced at Rs. 16995, the watch comes with a customized army chain in a specially designed.