MAM

Pogo and Kellogg’s Chocos to join hands to launch branded mini-series

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/20/image002.jpg?itok=4WD_D9e7

MUMBAI: Pogo and Kellogg’s Chocos have collaborated to deliver the first of its kind branded mini-series. Featuring India’s favourite superhero Chhota Bheem and Chocos mascot Coco, the four- episode series titled Coco aur Chhota Bheem ka Dhamaal will air every Sunday in October at 9:30 am only on Pogo.



In a highly competitive and cluttered TV advertising environment, this endeavor seamlessly integrates a brand into the storyline of the content. Within the kids’ genre, this is an unconventional route to engaging children with entertaining content that also subtly reinforces the brand’s attributes.   



Kellogg’s marketing director, India and South Asia Harpreet Singh Tibb said: “At Kellogg’s we believe in providing wholesome nutrition and tasty breakfast options to nourish families so they can flourish and thrive. Kids in our view are fearless and there is no anxiety among them as they are growing up. We need to ensure that we provide kids the right environment so they can enjoy childhood and are prepared to take on the challenges thrown at them. Our brand Chocos believes in celebrating “uninhibited childhood” and we are always looking at creating experiences that enable the kids to have fun while growing up.”



He further adds: “The brand has been creating unique experiences such as the chocos cereal factory at Kidzania and the online gaming platform Chocoland to engage and educate kids. We have now signed up a unique partnership between the brand Chocos and Chhota Bheem wherein Coco, the brands mascot gets an opportunity to become part of Chhota Bheem’s gang. This unique association brings together two brands loved by kids: Chocos and Chhota Bheem. Both coming together under one platform will surely delight kids. When Mindshare proposed the idea of associating with a show like Chhota Bheem we knew this would help grab innumerable eyeballs among the target group.”



Mindshare has been the catalyst in conceptualising and executing this project. Mindshare west Anita Kotwani said: “This is the first of its kind initiative in the kid’s space. From a brand perspective what works is that it is not an innovation for the sake of innovation, but a strategic initiative intrinsic to what the brand stands for and that is what we did by partnering with POGO at the scripting stage itself instead of looking at tactical opportunities in the show. We are proud of the outcome and hope to be well received.”

 

Turner International India South Asia managing director Siddharth Jain said: “This partnership brings together two very much loved brands in India and showcases the kind of creative and innovative solutions Turner can offer in engaging our viewers in an entertaining and compelling manner.”

 

In the four episodes of Coco aur Chhota Bheem ka Dhamaal, Bheem and his friends will leave Dholakpur to explore the new world of Chocoland with Coco and undertake exciting adventures with their new friend. Coco aur Chhota Bheem ka Dhamaal will air on 05, 12, 19 and 26 October 2014 at 9:30 am on Pogo.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories