MAM

‘Piku’ piques brands’ interest for product placement

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/12/download.jpg?itok=a35_cC4w

MUMBAI: As many as six brands, a couple of them first timers, have inked a product placement deal with Multi Screen Media’s (MSM) recently released film Piku, which is directed by ShoojitSircar and stars Amitabh Bachchan, Deepika Padukone and Irrfan Khan.

The six brands namely Amul, Syska, Himalayan Water, PriyagoldSnakker, Jaypee Greens, and Mitashi have been placed it in the movie without disrupting the flow of the story. Of these, Syska and Himalyan Water are debutants in the space of product placement in movies.

Each of these brands communicates and highlights different aspects of the film. While Amul takes up the family space with its sub-brands Amul Milk and Amul Ice-cream, Syska talks about how gadgets help in keep us going in our busy lives via their Bluetooth and Power Bank Range. Himalayan Water, on the other hand, talks about the mantra of living natural in our ever so busy life, whereas PriyagoldSnakker talks about relishing the small and sweet moments of life.

The brands have also extended their partnership into a marketing tie-up on the ATL & BTL mediums. Brands like Amul, Syska, Priyagold Snakker and Mitashi have created co-branded TV spots and played it across various music, news, sports and general entertainment channels (GECs).

PriyagoldSnakker also created special Piku Chocolate Packs, which are being sold in the market. Himalayan Water supported the film via BTL promotions across their retail chains and also created special Piku Neck Tags for their bottles.

Gujarat Cooperative Milk Marketing Federation (GCMMF) managing director R S Sodhisaid, “We are happy to have associated with this fantastic, slice-of-life, family based, fun film. The association of the film with our most popular milk and ice-cream brand will appeal to all audiences across the nation. We have had several appropriate film associations in the past, which helped us connect with the audience in a better manner. We wish the movie all success.”

SSK Group of Companies director Rajesh Uttamchandani added, “Tie-ip with multi-starrer movie Pikuhas taken our brand to the next level and with Irrfan Khan as our brand ambassador and a leading protagonist in the movie, it makes this an apt choice. Aww! Entertainment has played a phenomenal role in making this journey successful.”

MSM motion pictures senior vice president revenues and marketing Vivek Krishnani said “Piku is uniquely positioned because it has appeal across different age groups, therefore it is important for the film to travel to diverse audiences across the country. The film has garnered interest across a cross section of brands who have found Piku to be an ideal platform to reach out to their consumers, who are also movie going audiences. We are glad to have Aww! Entertainment as one of our key agencies that have led some of our critical brand associations.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/priyanka-chopra.jpg?itok=XZTdw8ib
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Unpack-Your-Dreams.jpg?itok=YDAX1_lp
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/dish-tv.jpg?itok=cnk3-jZ2
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched

There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/raj-nayak-and-asish-bashin.jpg?itok=kl9F_1OQ
Ad Club, AAAI to fight violence against women together

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/policy-bazar.jpg?itok=tOsXapRD
Bhool Kar Bhi Mat Bhoolna Policybazaar.com

Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.” The campaign aims to highlight the importance of having a term insurance plan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/anita-nayyer-800x800.jpg?itok=s_sM-f5v
Havas Media's new identity tells story of brand ethos; new logo embodies integration of services

Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/bluestone-800x800.jpg?itok=aHphRh4_
'Choose Your Twinkle' on Valentine's

BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/poll-800x800.jpg?itok=kiCl5VHL
EC to screen govt ads; PM photo on hoardings disallowed

Even as the Election Commission has set up committees to screen and clear government advertisements in various forms in the five poll-bound states, it has asked the cabinet secretary to remove the prime minister Narendra Modi’s photograph from hoardings at petrol pumps in Goa and gas consumer...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories