MAM

Philips doubles ad budget for kitchen appliances; appoints chef Ranveer Brar as ambassador

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/08/06/philips_logo.jpg?itok=DFddhh0x

NEW DELHI: Even as the advertising and promotions budget is being doubled from last year for its kitchen appliances category in India, Phillips India has taken on chef Ranveer Brar to promote its products.

In an interview with Indiantelevision.com, Philips India director marketing and business head - domestic appliances Gulbahar Taurani said that the increase in marketing budget had been done in view of the rate at which the kitchen appliances business for Philips India had been growing. "The growth at Philips India has been three to four times faster than the rate at which the kitchen appliances market is growing in India," he said.

Philips India will be taking a 360 degree approach to marketing the kitchen appliances products. "There will be television commercials, radio and print ads, outdoor hoardings and road shows, apart from social media and the digital space with interactive features," Taurani informed.

Speaking about taking on board Brar as the brand ambassador, Taurani said, "He is someone who knows about food and can communicate well to the women at home. His programme Thank God its Fryday season 2 presents the magic of Philips AirFryer, transforms the experience of fried food and makes it a guilt free indulgence, to consumers across India."

Additionally Taurani was also of the opinion that Brar could encourage the Indian woman to cook easily and spend more time with the family. "Brar will help consumers draw a closer connect with the brand and its products, which enable Healthy Living. Philips India being a health and well-being company is the only brand that offers a cohesive, integrated and dedicated Healthy Living Portfolio," he added.

Some of the popular products from its Healthy Living Portfolio range are AirFryer, SoupMaker, Pre Clean Juicer and Food Steamer.

Taurani said that the association with Brar was not just a simple endorsement agreement, “but a partnership between two like-minded entities that have joined hands together to empower consumers to get more out of their appliances. Together, we intend to provide our consumers with holistic solutions for their lifestyle nutritional needs.”

Talking about his association with Philips, Brar said, "From the time I was growing up, Philips as a brand always stood for reliability and cutting edge technology. I strongly believe that in terms of reliability, durability and being current Philips is, was and will always be the brand to look out for. Philips Kitchen Appliances offer a range of intelligent devices that are designed to help you stay healthy and eat whatever you want without the guilt and without worrying about taste. I am privileged to be representing the brand and the product range that I personally believe in.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/collage.jpg?itok=orQHYg2K
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/monk.jpg?itok=MhLORLHM
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/ipros.jpg?itok=qnsEqNc4
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/jeep.jpg?itok=PSYkWSlw
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories