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Panasonic wins Dentsu Advertising Grand Award

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MUMBAI: Panasonic Corporation has been named as the winner of the Dentsu Advertising Grand Award, taking the highest honor in the Japanese advertising industry.

The independent body - Dentsu Advertising Awards Screening Committee, announced the recipients of the 68th Dentsu Advertising Awards.

This was the 31st time that Panasonic has received the Dentsu Advertising Grand Award, but the first time since the company changed its name from Matsushita Electric Industrial Co., Ltd. to Panasonic Corporation on 1 October, 2008. The last time that the company won the award was in May 2008.

The winners of the top awards at the 68th Dentsu Advertising Awards are as follows:

Dentsu Advertising Awards:

Newspaper: IHI Corporation

Magazine: Suntory Holdings Limited

Radio: Panasonic Corporation

Television: POLA INC.

Outdoor: Panasonic Corporation

Digital: 3M Japan Limited

Sales Promotion: Fuji Xerox Co., Ltd.

Integrated Campaign Award: Kirin Beverage Company, Limited / EZAKI GLICO CO., LTD. collaboration

The final selections were made at the general meeting of the Dentsu Advertising Awards Screening Committee, which convened on 29 May, 2015 at the Imperial Hotel in Tokyo.

Winners were selected in the seven categories of newspaper advertising, magazine advertising, radio advertising, television advertising, outdoor advertising, digital advertising and sales promotion advertising for the Dentsu Advertising Awards, Excellence Awards and Outstanding Awards. Also announced were the joint recipients of the Integrated Campaign Award.

Outstanding work in advertising in the three regions of Nagoya, Kyushu and Hokkaido was recognized through the Area Advertising Award and Area Advertising Associate Award.

The winners were selected from among advertisements that ran between 1 April, 2014 and 31 March, 2015. A total of 1,467 entries were submitted to the Screening Committee, with 363 of these being considered during the final selection phase.

Regional screenings were conducted in the five areas of Tokyo, Osaka, Nagoya, Kyushu and Hokkaido beginning in April 2015. The works selected during this initial process were then narrowed down at a meeting of the National Final Selection Committee held in Tokyo from 25 to 28 May, and these were then presented at the General Meeting of the Dentsu Advertising Awards Screening Committee for determination of the final award winners. A total of 61 prizes were awarded.

The awards will be presented at the 68th Dentsu Advertising Awards Ceremony, to be held on 1 July, 2015 in Tokyo.

All of the award-winning advertising works will be exhibited at the Advertising Museum Tokyo in Shiodome, Tokyo from 6 August to 26 September. 

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