MAM

OnePlus is India's fastest growing Android smartphone

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/26/1.jpg?itok=C978HSeE

MUMBAI: OnePlus continued its growth in the overall Indian premium Android smartphone segment (above $400) by capturing 48 per cent market share in Q4 2017, as per International Data Corporation’s (IDC) latest Quarterly Mobile Phone Tracker Q4 2017.

The IDC data also highlights the growing importance of the premium Android smartphone segment that outperformed the overall market with 97 per cent year-on-year growth (vs 54 per cent for overall premium smartphone market and 14 per cent for the overall smartphone market). During 2017, OnePlus grew by a staggering 1116 per cent in the premium smartphone segment as it further strengthened its robust performance in the online market and entrenched itself in the minds of smartphone users in India by consistently staying ahead of players like Apple and Samsung.

According to the Counterpoint Research report for the last quarter on the Indian handset market, the premium smartphone segment was the second fastest growing segment in CY 2017 driven by the strong performance of OnePlus and Apple.

Talking about the findings from the Q4 2017 report, Counterpoint Research associate director Tarun Pathak says, “While India’s smartphone market continues to grow in double digits, the premium segment, the category of less than Rs 30,000 is all set to grow faster by 20 per cent  than the overall smartphone market in CY 2018. In such a scenario OnePlus, the fastest growing brand in this segment, is likely to grow as it enjoys a strong brand loyalty in India while positioning itself as a flagship-killer in the segment."

OnePlus general manager Vikas Agarwal adds, “It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just three years of entering the Indian market. It is a great validation of our user focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support.”

Globally, OnePlus became a $1.4 bn brand in the fourth year of its operation with India as its biggest market, contributing to one-third of the global business. With a single flagship a year product strategy and limited availability (Amazon.in for online and Croma for offline), OnePlus has emerged as the biggest brand in premium Android smartphone segment within just three years of its operations in India.

With industry leading features like 8GB RAM, dash charging and latest Android Oreo based OxygenOS, the attractively priced OnePlus 5T has become the best-selling premium smartphone with a average product rating of 4.6 which is the highest rating for any smartphone on Amazon.in as on 22 Feb 2018. The recently launched OnePlus 5T Lava Red edition was one of the most popular products on Amazon.in and quickly sold out during the Republic Day and Valentine Day sale events.

To further enhance the user experience and complement its online only presence, OnePlus has recently expanded its offline footprint with the launch of its first authorised store in Mumbai. OnePlus has also partnered with Croma to increase the number of physical touch-points and is in the process of opening large format exclusive experience stores across top cities.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/tritton.jpg?itok=zWqu3Yrv
Triton Communications wins creative awards for Dainik Bhaskar campaign

Triton Communications, one of India’s leading advertising agencies, announced that its ’Smart Soch’ Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won the Platinum Hermes, INMA Global Media Award, and Bronze Abby's. 

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/MMA.jpg?itok=0cGVT7Oz
MMA India calls for entries to SMARTIES 2019

The Mobile Marketing Association (MMA) is calling for entries to SMARTIES 2019, encouraging agencies, brands, and marketers who have secured outstanding achievements across the mobile marketing ecosystem, to submit their best work.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/swati.jpg?itok=CT4Uh-cT
Godrej Appliances celebrates ICC World Cup 2019 with its ‘Cricket ke liye Kuch Bhi Karega’ campaign

With India in the throes of cricket fever, the country’s leading home appliances brand Godrej Appliances has unveiled a new campaign centered on the ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/dabur.jpg?itok=tI-n-nl6
Dabur and Ogilvy India launch the Dabur Red Paste #Sabkochabajaayenge campaign

Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in the country has grown from strength to strength across the country.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/usha.jpg?itok=fWkXI50O
Usha's #Followyourheart Campaign celebrates Fathers

This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child relationship...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/mix.jpg?itok=MjUXiF9B
Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian

Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/wc.jpg?itok=XAw7wefJ
RentoMojo opens contest to offer a one-of-a-kind World Cup viewing experience

With Cricket World Cup fever on the rise, ardent fans of the sport are bucking up for the biggest match on 16th June between India and Pakistan. While most people in India get together at homes, restaurants, clubs or even the streets to catch the action live.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/eazydinner.jpg?itok=r85n25sl
EazyDiner rolls out new marketing campaign for World Cup 2019 featuring Yuvraj Singh

EazyDiner, India’s leading restaurant reservation startup will roll out its new World Cup Campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/usgha.jpg?itok=XT4jFiTy
Usha’s #Followyourheart Campaign celebrates Fathers

MUMBAI: This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories