OgilvyOne launches 5 Star's Ramesh Suresh cricket videos on Vine

MUMBAI: After delighting unsuspecting movie-goers in PVR Cinemas and commentating live for the India-South Africa match, Ramesh and Suresh, who feature in the ad for Cadburys 5 Star, have a new job up their sleeves.

Responding to requests made by Cadbury 5 Star fans, OgilvyOne made the duo India?s unofficial cricket coaches, who were on a mission to teach everyone, including our boys in blue, a thing or two about cricket.

All through the day, the brothers kept eating Cadbury 5 Star, kept getting lost and giving coaching tips to the teams, umpires, audience and their fans. Understanding youthful demands of constant entertainment, the brand decided to leverage Vine by creating real time video content.

With 20 Vine videos that ranged from fielding instructions, to dealing with sledging, from a booty shake celebration to a special message to Virat Kohli, they found a way to make the match even more enjoyable.

OgilvyOne senior creative director worldwide George Kovoor said, ?This is the first time a brand has used Vine to create real time video content during an event as big as the Cricket World Cup. It is also one of a series of social media innovations and ideas that Cadbury 5 Star created to start conversations during the World Cup and amplify the promise of Jo Khaaye Kho Jaaye.?


? Impressions: 526K

? Tweets: 4375

? Mentions: 2029

? RTs: 2080

? Favorites: 1031


? Loops: 86,561

? Top Vines:

o   Running Between the wickets:

o   Victory Dance:

o   Umpire:


? Reach: 1,987,200

? Views: 50,884

? Likes: 53,725

? Comments: 290

Latest Reads
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories