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Nutralite launches India’s first mayonnaise with vitamins

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MUMBAI: Table spread brand Nutralite has launched India’s first mayonnaise range with vitamins. The company claims Nutralite Mayonnaise to be fortified with Vitamin A, D and E and provides 30 per cent daily requirement of the three with every serving of 15g. The completely vegetarian range will be available in flavours of cheesy garlic, achari and veg.

Nutralite brand ambassador Chef Sanjeev Kapoor says, “Nutralite has always focused on bringing together great taste and good health. Nutralite Mayonnaise follows the same legacy. The kids will love Nutralite Mayo flavours.”

Zydus Wellness director and chief operating officer Tarun Arora mentions, “Mayonnaise has started becoming a must have at home as kids love it. But regular mayonnaise traditionally is not associated with health benefits and hence mothers restrict its use for kids. Nutralite, known for its health credentials, identified this as an opportunity. The flavours are developed keeping the Indian palate in mind. Achari is the first of its kind flavour in this category. The other two are veg &and cheesy garlic. For today’s ‘smart home-maker’ who is proactive, creative and experimental and works towards developing her skills to minimise the daily struggles of cooking a variety of dishes for her kid while keeping them healthy, Nutralite Mayo would be ideal ally.”

Nutralite Mayonnaise is available at all retail stores for Rs 85. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment.

Nutralite is a market leader in the table spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.

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