MAM

Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon.

ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event witnessed a large footfall which included exhibitors, marketers, and industry leaders and an Innovation Zone with the latest disruptive technology in digital marketing.

The second day of the action packed digital marketing event saw keynote from Times Internet's Gautam Sinha on ‘Re-inventing digital engagement’ followed by GroupM's Rob Norman who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others.

The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.

SilverPush and IotPot walked away with the coveted ‘The Next Big Thing’ title along with a fully-funded pilot with Nestlé. This year ad:tech brought its global initiative 'The Next Big Thing' to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

Comexposium India Country MD Jaswant Singh said, “The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry."

This year’s event witnessed phenomenal additions of companies like IBM, Accenture, Gameloft, Taboola, GSK, SAP, Yes Bank, Maruti Suzuki and Pepsico India,

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/varun.jpg?itok=d3laqz7y
Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/tac_0.jpg?itok=9_Ba_bPG
Advertising Club announces the 2nd edition of India Digital Review: “D-CODE” presented by MX Player

MUMBAI: Digital marketing and engagement has now emerged as the staple in every brands marketing strategy. Fuelled by affordability, accessibility and data availability, digital is now the new mantra being leveraged by advertisers to build brands and businesses.  After the phenomenal success of the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/globecast.jpg?itok=RlCnjABb
Globecast brings the total Africa Cup of Nations to the world in 4K alongside VOD content creation

MUMBAI: Globecast, the global solutions provider for media, is extending its relationship with the organisers and rights holders of the Total Africa Cup of Nations in Egypt, bringing the 2019 event to the world. The tournament began on June 21st with the final taking place on July 19th.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/deepak.jpg?itok=AL29oXjO
ASICS India collaborates with Ambient OOH to amplify #PaceToGlory

MUMBAI: Japanese high-performance sports brand, ASICS in collaboration with Ambient OOH hosted a range of engagement activities to further amplify the #PaceToGlory campaign. The #PaceToGlory campaign is a combination of the brand’s commitment in making India fit and their core value of delivering...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/publicis.jpg?itok=J5jMZ6T6
Publicis Beehive wins media mandate of UK-based Wellman

MUMBAI: The world’s leading multi-vitamin and mineral brand, Wellman has appointed Publicis Beehive to manage its media mandate in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/Harshvardhan_Chauhan-Media_Minds.jpg?itok=ebOie1oE
[Podcast] Media Minds: DLF Malls India's Harshvardhan Chauhan on retail's phygital side

The world of retail, for most of its part, has gone digital. People are scrolling and clicking for meeting every minute need of theirs. This will be an impediment for physical-only retailers. But for the owners of one of the largest shopping malls in India, this has come out as an opportunity to...

MAM Podcasts
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/DENTSU.jpg?itok=u1rwUIYS
Dentsu Aegis Network takes majority stake in Ugam, a global leader in data and analytics

MUMBAI: Dentsu Aegis Network has acquireda majority stake inIndia-based Ugam, a leading next-generationdata and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/ufc.jpg?itok=Y78UZTi6
#ThisIsGoa chronicles the essence of FC Goa, its connection with the state and the ‘controlled chaos’ perfected by the club

MUMBAI: Inseparable. Interlinked. Coalesced. Unified. The list of words to describe the relationship between FC Goa and the state of Goa is endless. In a region where football is life, where the sport runs through the veins of the local populace, FC Goa and Goa are one, for it is impossible to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/borbble.jpg?itok=EOZ75hMm
Bobble AI launches Emoji Usage Trends on ‘World Emoji Day’

MUMBAI: Bobble AI has launched a trend report on the usage of emojis in our day to day conversations on smartphones. Also, the trend report showcases top ranking emojis used on online dating apps, for sexting, during menstruation and others. 

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories