NBA partners Jabong to operate official online store

MUMBAI: The National Basketball Association (NBA) and Jabong, India?s fashion and lifestyle e-commerce platform ? today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India. 

The is powered by Jabong which will offer authentic merchandise, including player jerseys, fanwear apparel, performance and casual footwear, backpacks, caps, and a host of other accessories.

As part of the partnership extension, Jabong will also serve as a partner for the recently launched NBA daily fantasy game on, and the Dream11 app, providing players with the opportunity to win gift cards. Jabong will continue to be a key partner of select NBA events in India. 

NBA India MD Yannick Colaco said, ?Since the launch of our online store four years ago, sales have grown fivefold, so we are thrilled to extend our partnership with Jabong to continue providing our fans in India with the latest NBA gear.? 

?We have always strived to partner with leading international sports brands, and with the launch of in 2014, we addressed the growing demand for NBA merchandise in India,? said Jabong CEO Ananth Narayanan.?We have witnessed significant growth in NBA merchandise sales over the last four years, and we look forward to continuing our association with the NBA to provide a destination for fans in India to celebrate their passion for basketball.?

The NBA now has 12 international e-commerce sites.

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Mairu Gupta and the art of building the NBA in India

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