MAM

Myntra targets to grow accessories category by 200%

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/08/Myntra_SALE.jpg?itok=GUtArx3v

MUMBAI: Fashion portal Myntra has grown its accessories category by 100 per cent and targets to grow year on year by 200 per cent. Myntra is bullish on the category and keeping in mind its long term prospects, has announced its association with premium watch brands like Lacoste, Coach and Hugo Boss as a striking addition to its existing portfolio, making way for consumers to shop for their favourite timepieces from a swanky collection.

Daniel Wellington, one of the fastest growing brands globally, a social media phenomenon and the modern American luxury brand Coach, will be exclusively available online on Myntra. Some of the leading brands in the category are Fossil, Michael Kors, Casio and Titan. With the addition of new brands, Myntra now houses over 30+ top global brands in the category, making it one of the finest watch stores in the country to call.

Myntra is also launching a special campaign for the first time in the category to promote the new collection, called, ‘Myntra Maxcessorise’, to be held on 7 and 8 February. Led by digital and social mediums, the campaign aims to showcase the variety and beauty of the collection, available exclusively on Myntra. Leading brands such as Fossil, Daniel Wellington, Police and Tommy Hilfiger are partnering with Myntra for the promotion.

Myntra Head of Sports and International Brands and Chief Strategy Officer Ananya Tripathi says, “The demand for premium brands is on the rise owing to some of the trendiest global collections and we foresee more and more shoppers opting for international brands in the months to come. With the addition of Lacoste, Coach and Hugo Boss among others, we are on our path to being the most preferred destination for watches in the country.”

ILG Group Regional Sales and Marketing Director, APAC Region Rajiv Mehra mentions, “With the ongoing success in the Indian domestic market for the Police brand of watches, we are now ready to take the plunge in the growing online channel. With this objective in mind, we proudly associate ourselves to launch the brand, with the dynamic lifestyle and fashion online partner Myntra. This will help strengthen our presence in the online space and grow the brand to the next level. We are confident that with this association, we shall be able to target the right audience for our brand of watches which is quite distinctive and unique in its offering and styling, with aggressive pricing. We look forward to this partnership which will help grow the brand as well as cater to the target audience with a product niche which is more or less not existing in the offline space.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/abcl.jpg?itok=YDQRMoFK
Success or Health? Asks Aditya Birla Capital’s latest health insurance campaign

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL)

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/saa.jpg?itok=fuHbQ_9K
L&K Saatchi & Saatchi wins global communications mandate of Rotimatic; rolls out inaugural global brand campaign

Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/dentsu.jpg?itok=pW8GDJyG
Taproot Dentsu bags advertising mandate for Big FM

Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/wr.jpg?itok=-RcpjTV1
WolfzHowl diversifies its strategic talent pool

Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/sanofi.jpg?itok=dBRlFY17
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/durex.jpg?itok=n7tm7J4g
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/quint.jpg?itok=PnKen8zl
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Mayur_Hola.jpg?itok=IXn9PgX3
Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

Havas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be closely working with Bobby Pawar, Chairman and Chief Creative Officer Havas Group India to lead a refreshed creative proposition by leveraging Havas Group’s integrated...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Nikhil_Nanda.jpg?itok=XJi2h5dp
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories