MAM

MTV's Nescafe Labs picks 12 finalists

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/10/Ferzad_Palia-Sunayan_Mitra.jpg?itok=g04woEHO

MUMBAI: Nescafe and MTV hosted the finale of their co-branded digital talent platform called MTV presents Nescafe Labs at the Summer House Café in Mumbai.

MTV, the voice of the youth and Nescafe, India’s favorite coffee brand, had set out on a journey to provide young and raw talent with a unique online platform to help them get nurtured and recognized with MTV presents Nescafe Labs - a destination for creative youngsters looking for inspiration, mentors and a stage to showcase their talents.

The property garnered a social reach of over 90 million, over 8 million digital video views and received an overwhelming 85,000+ registrations. Out of this, 12 finalists were selected by the mentors to showcase their talent in India’s biggest talent pool party in Mumbai, aptly named the House of Labs.

This ‘Always On’ Platform for experimental, creative, raw and hidden talent, has enabled youngsters to live their dreams. The property saw enthusiastic participation of youngsters possessing unique talent like flute-boxing, beatboxing, rapping, singing, dancing and football freestyling.

Speaking on the need for such platforms, Sunayan Mitra, General Manager – Coffee and Beverages, Nestlé India Ltd. commented, “Nescafe is a brand that resonates with the aspirational youth. It aims to partner with the youth in their journey towards achieving their dreams. Youngsters have an inherent talent. This talent needs to be identified, harnessed and refined. MTV presents Nescafe Labs is one such platform which discovers creative talent and enables them to interact and learn from industry experts. Serving as a talent scouting and nurturing platform, it is an opportunity that kick starts their journey to better and bigger things in life.”

Speaking about the finale of season one of MTV presents Nescafe Labs, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “MTV and Nescafe joined hands to empower the youngsters by providing them a platform in the form of MTV presents Nescafe Labs to give wings to their dreams. The massive number of registrations prove that a lot of youngsters have been able to be a part of this creative ecosystem. It’s amazing to see the enormous talent pool in the country, which is second to none. For us, true success of the platform lies in seeing these talented young people reaching heights of success in their chosen fields and having the best of minds from within the industry coming forward to mentor them.”

Commenting on judging the film-making competition at MTV presents Nescafe Labs, National award winning film-maker Madhur Bhandarkar said, “It feels really good to judge such fresh and raw talent at MTV presents Nescafe Labs finale. It's amazing to see young film makers brimming with unrestrained energy and showcasing their talent. Rarely do people get such opportunities to showcase their mettle and MTV and Nescafe have done a brilliant job by providing youngsters with such a great platform.”

On being adjudged the winner of the photography challenge, Manjusha Dangeti said, “Photography has been my passion and when I got to know about MTV presents Nescafe Labs I did not give it a second thought and registered right away and to my surprise I won the contest. MTV presents Nescafe Labs has boosted my confidence and given me hope that this is a promising profession and I can surely make it big.”

In order to enable the contestants to hone their talent, industry stalwarts renowned for the skills including the likes of Papon (Cover Singer Challenge), Subi Samuel (Photography Challenge), Shakti Mohan (Dance Challenge), Satish Acharya (Cartoonist Challenge), Nikhil Chinapa and Jose Covaco (Twitterati Challenge), RJ Rishi (RJ Challenge), Vikas Bahl and Madhur Bhandarkar (Film-making Challenge) mentored the contestants.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ad.jpg?itok=pYWqIUIX
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gutenberg.jpg?itok=yVfRiv2x
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/luca.jpg?itok=pG-joEID
Mondelez International elevates Luca Zaramella as EVP CFO

Mondelez International has elevated Luca Zaramella, appointing him as EVP chief finance officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ranveer.jpg?itok=4IkMY_CR
Can Ranveer Singh breathe life into the Swiss tourism industry?

MUMBAI: Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/pack.jpg?itok=cpHATQn6
Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Mindshare & Yash Raj...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/nucleus.jpg?itok=NN2IJQsL
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/pradeep.jpg?itok=fr8Pv-PV
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/goal.jpg?itok=0hBJnd6r
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/choice.jpg?itok=U7_vGu3m
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories