MAM

Mother Dairy launches ‘SBI-Mother Dairy SmartChange Card’

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MUMBAI: Mother Dairy Fruit & Vegetable has strategically tied-up with State Bank of India (SBI) to launch ‘SBI - Mother Dairy SmartChange Card’ for Mother Dairy Milk Booths in Delhi & NCR.

The first-of-a-kind initiative in the dairy industry will facilitate consumers towards a more convenient mode of payment at Mother Dairy milk booths. These SmartChange Cards will allow the consumers to pay conveniently through this card instead of paying cash and particularly coins, for every purchase at the Mother Dairy booths.

Mother Dairy Fruit & Vegetable MD S Nagarajan said, “At Mother Dairy we believe in always keeping our stakeholders at the core of all our activities.  We  realised  that  we  had  a  dual  problem  of tendering exact change to consumers after purchase from booths and also for cash handling hassle for concessionaire due to usage of  coins.  While it left the consumers peeved,  it  was  also  not always possible for retailers to tender exact change all the time. This made us realise that while consumers were looking at a solution to this problem, so are the retailers who even do not like seeing consumers returning unhappy.  Hence, we decided to launch the SmartChange Cards at our booths. We are hoping this initiative will start a trend and will ease the life of consumers further in the long-run.”

Nagarajan further added, “While the solution to the problem was apparent our next step was to find the right partner for this project. The choice to tie-up with SBI was not difficult, keeping in mind its strength and capabilities to provide this initiative with the required back- end support and infrastructure.”

State Bank of India corporate strategy and new businesses deputy MD SK Mishra said, “State Bank has always been the principal Banker for Mother Dairy and has an association with them since decades. Introduction of a “SBI-Mother Dairy SmartChange Card” is a joint initiative to facilitate cashless payment across Mother Dairy Booth outlets. The Card is specifically designed to be easy to use and convenient to cater to the needs of Mother Dairy Booth consumers and is positioned as an alternative to use of small notes / coins at Mother Dairy Outlets. “

With this launch, the SmartChange Card service will now be available to 150 booths in its initial phase of three months.

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