Merck & Better India support India's true heroes

MUMBAI: Being forced to back out of school at the age of 7, he had a clear mission; no other child should be deprived the power of education. From begging on the streets of Kolkata to now being the man responsible for the free education of over 425 underprivileged children in West Bengal, the story of Gazi Jalaludin is what true heroes are made of.

Kick-starting its #HelpingTrueHeroes initiative, Neurobion Forte (a vitamin brand from Merck) and The Better India (a tech-media platform), have come together to recognize the undying spirit of Jalaludin and felicitate him as one of India’s `True Heroes.’

Merck India MD Anand Nambiar said, “This campaign aims to recognize the undying spirit of India’s lesser known heroes such as Jalaludin, who while fulfilling the dreams of their families, are also extending a helping hand to the society. I would urge everyone to support us in acknowledging and celebrating the efforts of Jalaludin and other real-life heroes and help spread the stories of their selfless work with the world. We thank The Better India team for partnering with Neurobion in recognising, supporting and helping India’s True Heroes.”

Jalaludin says, “This 40 year journey has not only been challenging, but also very rewarding. My unknown taxi passengers and generous donors have helped me bring alive my dream of a world where no Gazi has to stop going to school anymore. There’s still a long way to go. Even today I struggle to give mid-day meals to the children and salaries to the teachers. Recognition and endorsement from Merck’s Neurobion Forte & The Better India will help spread more awareness about this cause.”

Says Better India CEO Dhimant Parekh, “We are excited to partner with Merck to showcase the stories of True Heroes. Filming these stories has been a great experience and we are sure the audience will only be left inspired.”

Latest Reads
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated as COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands
UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

MAM Media and Advertising Ad Campaigns
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories