Maruti ropes in Sidharta Mahadevan for ‘Breathless’ type anthem

BENGALURU: Indian car major Maruti Suzuki India launched the new Alto K10 in Bengaluru on 4 November. The announcement was made by Maruti marketing and sales executive director RS Kalsi in the city while it has already been launched in the NCR region and Mumbai.


The company has planned a month long 360 degree media campaign created by Lowe Partners. Television, print, outdoor and digital are the mediums on which the campaign will play out on. The theme of the campaign is ‘Chase your dream’.


The new Alto K10 TVC has started playing out across major HSM, English and regional GEC’s and news channels since the car is targeted at the young among the masses. The TVC has been produced by Chrome Pitctures and directed by Manoj S Pillai.


The company is also toying with the idea of utilising a ‘Breathless’ type ‘New Alto K10 Anthem’ that has been rendered by Shankar Mahadevan’s son Sidharth.


The Alto brand has been one of the most successful of Maruti’s brands in terms of number of units of sold and has won a number of awards for the company. Since the launch of the first Alto K10 in 2010, the company has sold around 430,000 units. The new Alto K10 has CNG and auto gear shift models. The company expects these variants to increase volumes by around 10 to 15 per cent.


Having won millions of customers, Maruti decided to upgrade an already successful car with a full model change that makes the Alto K10 taller, wider and roomier and about 15 per cent more efficient says the company. The car comes in six colours with Tango Orange its signature colour.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories