Luis Garcia & Sunil Chhetri grace Champions League Tour today

MUMBAI: Football fans in Mumbai rejoiced as they won the honour of hosting the UEFA Champions League Trophy Tour presented by Heineken® in India. Heineken® continued its Champion the Trophy campaign in India by giving local football fans a chance of a lifetime to host and unveil European club football competition’s most coveted prize - the UEFA Champions League Trophy in their city for the first time in the programme’s 11-year history.

The UEFA Champions League Trophy, known as the Holy Grail of club football, will be unveiled by former UCL winner and Liverpool FC player Luis Garcia in the presence of Indian football superstar Sunil Chhetri at the Mahalaxami racecourse on 10 April, 2017. Post the unveiling, eight lucky fans chosen from a Twitter contest will get a chance of a lifetime to play a match with Luis Garcia and Sunil Chhetri, in a five-a-side football game at the Turf Club. Players will be assigned to team Garcia and team Chhetri, as they will go head-to-head in a clash of legends.

Mumbaikars could get a chance to be a part of the unveiling and witness the match. For details, log on to @Heineken _IN on Twitter and @Heineken on Facebook.

United Breweries senior VP (marketing) Samar Singh Sheikhawat said: “For true football fans the iconic UEFA Champions League Trophy is the holy grail of the footballing world. Only the best football players in the world get to hold this symbol of the highest level of accomplishment in the sport. Heineken® is bringing the excitement of one of the most celebrated global sporting prizes for fans in India, through the UEFA Champions League Trophy Tour and creating engaging fan experiences that go beyond the 90 minutes of the match”.

The UEFA Champions League Trophy Tour presented by Heineken® will make its way across the bustling city of Mumbai, giving fans a chance to witness the glorious trophy. The trophy will make its first pit stop at Shivaji Park, followed by Carter road, moving to BKC (Bandra Kurla Complex). Fans can be part of the Heineken® Trophy Tour experience by participating in a variety of engaging activities at the pit stops, where they stand a chance to win exclusive Heineken® merchandise.

The tour will end at its final destination at the Taj Lands End, Bandra. This will be followed by the Trophy Tour Party, an evening of glamour and sports which embodies the Heineken® spirit of opening new worlds.

Mumbai was chosen for the UEFA Champions League Trophy Tour through a Twitter contest by Heineken® across four cities (Delhi, Mumbai, Bangalore, Kolkata). The contest encouraged fans from each city to tweet, vote and compete for their chance to host the trophy. Each city was given a specific hashtag, for example: #ChampionTheTrophyBLR – for Bangalore, #ChampionTheTrophyMUM – for Mumbai, and fans battled it out online with the maximum tweets to win the rights to unveil the trophy in their city. The competition was close, but after days of continuous voting and tweeting, the city of Mumbai emerged victorious.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories