L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

Hindi film actress and fashion diva Sonam Kapoor, India’s best known actress Asihwarya Rai Bachchan, walked the red carper outside the famed Grand Auditorium of the Palais du Festivals. And the international names included: Araya Hargate, Andie Macdowell and Heike Makatsch stunned everyone with their grace and elegance.

India’s favourite fashion diva and style icon, Sonam Kapoor was the epitome of grace and elegance in an exquisite pink ensemble custom made by Elie Saab. Teaming it with custom made rose gold jewellery from Kalyan Jewelers and hair tied in a wispy do, Sonam carried the look with a lot of panache. She channelled a dewy look using True Match Lumi Liquid Highlighter in Rose and accentuated her lovely eyes with La Palette Nude eyeshadow in Gold and True Match Lumi Power in Rose, finishing it with Superliner Black Lacquer and dollops of Superstar Mascara. Flaunting a never seen before pretty pink pout by blending Tint Caresse Lip Cushion in Rose Blossom with Peach Blossom, Sonam stole the spotlight with her effervescent style.

Araya Hargate hit the red carpet in an Alexis Mabille Fall 2014 Couture gown, with her maternity style not holding her back one bit. She paired it with diamond and emerald Chopard jewels giving the look a regal touch. With the pink lips, smokey eyes and a sleek bun, her overall look was elegance at its finest topped off her appearance and added the required elegance to her overall look.

Andie Macdowell worked a striking angle for the premiere of ‘The Meyerowitz Stories’ in a Roberto Cavalli Couture design with a bow-topped bodice in a violet hue and a thigh-high slit. The Giuseppe Zanotti pumps, gemstone Chopard earrings coupled with the smokey eyes and sensuous pink lips added the required drama to her look.

Love Actually star Heike Makatsch arrived on the red carpet in a white and skewed number by Kaviar Gauche. She added a splash of summer glamour to the evening with a dewy look, pink lips and the perfectly winged eyeliner.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories