Long-term negative impact of Brexit on India negligible; short-term challenges remain

NEW DELHI/MUMBAI: Britain?s politically controversial referendum last week to exit from the European Union, a unique economic and political union between 28 European nations, has created ripples globally, but in India the general feeling is long term impact may be negligible.

While the British media and entertainment industry, having major exposure to European market(s), are wringing their head in dismay at possible long-term financial fallout and increased bureaucracy and paperwork, Indian media industry has been subdued in its reaction.

Sources in both BBC World and Star India said that they were still studying the fine prints of Brexit --- as Britain?s EU exit has been popularly dubbed --- but added they don?t see any short to medium-term impact (except, of course, the currency exchange valuations).

Some Indian media companies like Zee, Star, and Times TV Network do have fairly big exposure to the European markets in terms of their TV channels? distribution and sale of Indian content and formats.

Similarly, Hindi and increasingly Indian language film industry are shooting more in various European countries in sharp contrast to yesteryears few fav foreign locales like Holland, London and Paris.

While organisations like The Film & Television Producers Guild of India had no statement put out on Brexit, European media & entertainment players have been very active.

Forbes magazine quoted a statement on Brexit from Britain Stronger in Europe campaign, signed by the likes of Patrick Stewart, Benedict Cumberbatch and Keira Knightley amongst hundreds of celebrity-signatories, as saying: ?Our global creative success would be severely weakened by walking away.?

Such sentiments and falling markets and currencies, coupled with media conjectures on future of multi-billion dollar budget TV programmes like the popular Game of Thrones, made its producer HBO to issue clarifications.

?We do not anticipate that the result of the EU Referendum will have any material effect on producing Game of Thrones,? HBO said in an official statement late last week

Variety magazine reported that HBO had confirmed GoT received financial support from the EU's European Regional Development Fund when it first began, but there has been no contribution to its massive $10 million per episode budget in recent years.

That everybody is scrambling to assess the political and economical fallout of Brexit, while remaining cautiously optimistic at present, is reflected in the opinions of some industry chambers too.

Pointing out that the ?way forward, and timelines to achieve negotiated agreements with the EU and other trade partners is not yet known?, UK India Business Council said, ?What is clear, though, is that the UK?s trade and economic engagement with the world?s leading countries, including India, will become more important to the nation?s future, not less.?
Motion Picture Association of America in a statement said, ?While it will take time to understand the full implications of the referendum result, we urge the UK Government to prioritize a stable environment for the film and television sector.?

Closer home in India, some reactions did come forth on Brexit.

Ashish Bhasin, chairman and CEO, Dentsu Aegis Network, South Asia discounted any mid or long term impact of Brexit on India.

Pointing out short term uncertainty may lead to a ?depressed business sentiment,? Bhasin said advertising gets directly influenced and often suffers when business sentiment weakens.

According to Frost & Sullivan?s senior partner and managing director for Europe Sarwant Singh, ?It is important to note that during this interim period, Britain will still be subject to existing EU treaties and laws, but will be barred from decision-making processes. Therefore, existing regulations are likely to continue until negotiations are completed.?

The National Association of Software and Services Companies (NASSCOM), whose member-companies have billions of dollars of exposure in the European and UK market, termed the Brexit announcement as a phase of uncertainty in the near term but a mix of challenges and opportunities in the longer term.

Meanwhile, the Indian government has assured that the Indian economy is fundamentally strong enough to withstand any immediate impact of Brexit.

Latest Reads
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories