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LG Music Flow with Google Cast launched in US

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MUMBAI: LG Electronics USA announced the availability for the LG Music Flow family of Smart Hi-Fi speakers and sound bars, which are among the first devices to feature Google Cast.

LG's Music Flow is a smart Hi-Fi audio system that takes the experience of reconnecting with music to a whole new level. Google Cast will allow anyone to send music from their Android phone or tablet, iPhone, iPad, Mac, Windows laptop or Chromebook to their Google Cast-enabled LG Music Flow audio speakers and sound bars.

The versatile LG Music Flow Wi-Fi audio lineup for the United States includes the company's first battery-powered Portable Wi-Fi streaming speaker (Model H4), three additional Wi-Fi streaming speakers (Model H3/H5/H7), and three new Wi-Fi streaming sound bars (Model LAS751M/LAS851M /LAS950M). Each model can be controlled using LG's intuitive Music Flow mobile app for various Android, iOS or Chromebook mobile devices.

A key competitive advantage for LG Music Flow devices is that they have Google Cast built-in so users will be able to stream music from their mobile devices and listen to tunes from their favorite online music services, including Google Play Music, Pandora, Songza, TuneIn, iHeartRadio and Rdio, among others. Listeners can enjoy higher audio quality than what they would hear with a Bluetooth speaker because the music is sent from the cloud, not a mobile device.

“We are pleased to announce that LG Music Flow will be among the first devices in the market to feature Google Cast. With Google Cast, music lovers will enjoy a customizable premium sound experience with virtually limitless music options,” said LG Electronics USA vice president of marketing David Vanderwaal.

Users can enjoy audio quality beyond what traditional audio systems have offered with Music Flow and Google Cast because the music is sent from the cloud, not mirrored from the mobile device. This particular aspect of Google Cast ensures that other phone operations such as incoming calls or text messages do not disrupt the playback.

LG has integrated additional streaming partners including the popular services Deezer and Spotify to complement customers' personal music collections. Spotify users can take advantage of Spotify Connect, which will act as a remote, allowing them to control their LG Music Flow speakers through the app.

LG Music Flow is designed to be modular, so customers can start with just one speaker and add more over time to create a customized listening experience throughout their home.

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