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Kokuyo Camlin reinvents digital rakhi for art lovers

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MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with its elaborate ‘Rakhi Maker’ that lets anyone create beautiful digital rakhis and share them virtually.

Conceptualised and created by the brand’s digital agency Big I Tuna, the ‘Rakhi Maker’ is an extension of the interactive Camlin Experience App for desktop and mobile. It is modeled on the brand’s philosophy to help anyone express their artistic skills to the fullest and bring their imagination to life.

Expanding on the belief, the ‘Rakhi Maker’ lets anyone virtually use the full range of Camlin products and powerful virtual tools to create endless and stunning rakhi designs within minutes. To do this, the ‘Rakhi Maker’ uses an innovative ‘kaleidoscopic effect’ that reflects every drawing action in 20 sides.

Users can choose from any of the art mediums and colours, and also alter the number of side reflections. In addition to designing personalized rakhis, they can tag and share the rakhi with a loved one on Facebook within the app, or download it and share via email.

Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin explores various routes to promote art and creativity amongst children. Today’s children have accepted technology very well and mastered it. We have witnessed great work from children already using this Camlin Experience App, and we look forward to world class Rakhi images created to celebrate the festival in a unique way.”

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