MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor.

The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

Kings XI Punjab COO Fraser Castellino said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”

“Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish "The Lions" the very best for this season of IPL,” said Tata Motors commercial vehicles executive director Ravi Pisharody.

 Tata Motors Prima is the title sponsor while Trip Factory and Prayag Bath Fittings are official team sponsors. Arise India has come on board as the mobile handset partner and Kingfisher as the good times partner. Britannia is the official goodness partner, while Pepsi is the official beverage partner. It has associated with Flying Machine as the official style partner, Frontline Securities as the official security partner, RN Sports as the official talent hunt partner, TK Sport as the official kitting partner and Amazon as the official online partner.  McDowells and ACC Cement continue to be the official team partners.