KidZania ties up with adidas where kids can design

MUMBAI: KidZania has tied up with adidas for an exciting and fun-learning “#adidiasbyme” activity this summer at KidZania in Delhi NCR & Mumbai.

KidZania is a global indoor theme park that inspires, educates & empowers children, helping them understand & manage their world better, and with adidas is a leading sportswear innovator.

Every kid is unique, has their own style, and a story to tell. Kids can now be the Chief Shoe Designer - where kids get to create one of the best model of adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name; and build their own shoe-story at KidZania.

KidZania invites all young Creators, engineers, makers, dreaming designers and innovators to reinvent footwear design. The #adidasbyme initiative will run across the summer vacation period at KidZania in Delhi NCR & Mumbai.

Visit KidZania Delhi NCR & KidZania Mumbai, unleash your creativity by painting and customizing your own shoe at the #adidasbyme event and submit your entries. The winner gets his/her shoe creation turn into reality by adidas and also wins gift vouchers from adidas & KidZania. The winning shoe will also be displayed at KidZania and at select adidas stores.

What’s more - Kids across India can also be a part of this campaign. They can simply visit KidZania India website to participate and submit their entries.

KidZania India CMO Viraj Jit Singh said, “KidZania empowers children with life skills through real-life role-plays experiences that introduces them to different industries and the world of work. The experience at KidZania ignites curiosity and imagination. This essence of the KidZania experience comes alive with our unique partnership with adidas India for the #adidasbyme initiative where children get a chance explore their creativity and design their own shoe. adidas connects the experience to the real world by manufacturing the shoe designed by and for one lucky winner.

adidas India senior marketing director Sean van Wyk said, “Young athletes are the best source of creativity and this activity will give kids a chance to design & reinvent their favourite shoe. adidas understands the power of open-source and we strive to unleash creativity through the #adidasbyme contest. We want the kids to see themselves as the Creators and bring the winning designs to life.”

#adidasbyme KidZania event dates:

· KidZania Mumbai: Started, till June 13th 2017

· KidZania Delhi NCR: Started, till June 30th 2017

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories