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KidZania ties up with adidas where kids can design

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MUMBAI: KidZania has tied up with adidas for an exciting and fun-learning “#adidiasbyme” activity this summer at KidZania in Delhi NCR & Mumbai.

KidZania is a global indoor theme park that inspires, educates & empowers children, helping them understand & manage their world better, and with adidas is a leading sportswear innovator.

Every kid is unique, has their own style, and a story to tell. Kids can now be the Chief Shoe Designer - where kids get to create one of the best model of adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name; and build their own shoe-story at KidZania.

KidZania invites all young Creators, engineers, makers, dreaming designers and innovators to reinvent footwear design. The #adidasbyme initiative will run across the summer vacation period at KidZania in Delhi NCR & Mumbai.

Visit KidZania Delhi NCR & KidZania Mumbai, unleash your creativity by painting and customizing your own shoe at the #adidasbyme event and submit your entries. The winner gets his/her shoe creation turn into reality by adidas and also wins gift vouchers from adidas & KidZania. The winning shoe will also be displayed at KidZania and at select adidas stores.

What’s more - Kids across India can also be a part of this campaign. They can simply visit KidZania India website to participate and submit their entries.

KidZania India CMO Viraj Jit Singh said, “KidZania empowers children with life skills through real-life role-plays experiences that introduces them to different industries and the world of work. The experience at KidZania ignites curiosity and imagination. This essence of the KidZania experience comes alive with our unique partnership with adidas India for the #adidasbyme initiative where children get a chance explore their creativity and design their own shoe. adidas connects the experience to the real world by manufacturing the shoe designed by and for one lucky winner.

adidas India senior marketing director Sean van Wyk said, “Young athletes are the best source of creativity and this activity will give kids a chance to design & reinvent their favourite shoe. adidas understands the power of open-source and we strive to unleash creativity through the #adidasbyme contest. We want the kids to see themselves as the Creators and bring the winning designs to life.”

#adidasbyme KidZania event dates:

· KidZania Mumbai: Started, till June 13th 2017

· KidZania Delhi NCR: Started, till June 30th 2017

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