MAM

International fashion brand vinegar launches in hyderabad

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MUMBAI: Vinegar, the Spanish Apparel and Accessories Brand known for its quirky take on fashion and style marks its entry in Hyderabad. A collection of imaginative and well designed apparel for women is available at this exclusive outlet which was launched by stunning Bollywood Diva Kangana Ranaut at Jubilee Hills on December 2013. The 2000 sq ft Vinegar store is a destination that offers a wide range of uber-chic western clothes and accessories.

Ms Varsha Bhawnani, Owner and Managing Director- Vinegar, is the brain behind the brand. This true story continues to inspire many young entrepreneurs foraying into different industries with little experience and tons of passion to pursue what they dream of. Vinegar currently has 2 flagship stores in Mumbai and now in Hyderabad.  It will soon open stores in Delhi, Chandigarh and later into the tier 2 cities in the next few years by way of company owned franchising model. Vinegar is a concept based store and only partners with those who understand the brand ethics and have the passion to sell. Not just in terms of collection, it is unique in terms of design aesthetics and overall International appeal of the brand and therefore an expensive venture. Vinegar has opted for the model with strict criteria by associating with Dolly Lakhani.

The stand alone stores offer both the pr?t and couture line. The collection mainly comprises of dresses, jumpsuits, shorts, maxi dresses and office wear like trousers and skirts. Vinegar is known for its unique silhouettes, embellishments, colours and cut which is highly modern yet wearable. Following the latest international trends, Vinegar’s design is fun and flirty that enhances the look of every body type.

When Varsha was asked why she selected Hyderabad for Vinegar’s expansion, she said, “Hyderabad has emerged as the most promising city in recent times-from luxury brands to high street, all major brands have opened gates in the city only to establish the fact that the city has potential for being one of the greatest retail destination. People here are fashion conscious and have a flare for all things nice. We had to be present in this city and here we are to offer the best in hi street fashion.”

Vinegar experience, store décor and feel remain universal. Clean and unique display of the collection in the enormous 2000 sq ft store, spread across two floors allows the buyer to easily browse through the collection. The store décor includes multiple black and white striped mannequins striking attractive poses suspended in a formation amidst a crowd of closely hung light bulbs. With absolute white pristine walls and décor, the store spells elegance and style.

On Vinegar’s International priority list are markets like Singapore, Dubai and other Middle-Eastern countries such as Saudi Arabia and Kuwait. Also Vinegar has already set shops in Europe and is now retailed in countries like Israel, Spain, Portugal, Finland and Russia. By 2014 it aims to have an international presence in countries like United States and Australia.

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