International fashion brand vinegar launches in hyderabad

MUMBAI: Vinegar, the Spanish Apparel and Accessories Brand known for its quirky take on fashion and style marks its entry in Hyderabad. A collection of imaginative and well designed apparel for women is available at this exclusive outlet which was launched by stunning Bollywood Diva Kangana Ranaut at Jubilee Hills on December 2013. The 2000 sq ft Vinegar store is a destination that offers a wide range of uber-chic western clothes and accessories.


Ms Varsha Bhawnani, Owner and Managing Director- Vinegar, is the brain behind the brand. This true story continues to inspire many young entrepreneurs foraying into different industries with little experience and tons of passion to pursue what they dream of. Vinegar currently has 2 flagship stores in Mumbai and now in Hyderabad.  It will soon open stores in Delhi, Chandigarh and later into the tier 2 cities in the next few years by way of company owned franchising model. Vinegar is a concept based store and only partners with those who understand the brand ethics and have the passion to sell. Not just in terms of collection, it is unique in terms of design aesthetics and overall International appeal of the brand and therefore an expensive venture. Vinegar has opted for the model with strict criteria by associating with Dolly Lakhani.


The stand alone stores offer both the pr?t and couture line. The collection mainly comprises of dresses, jumpsuits, shorts, maxi dresses and office wear like trousers and skirts. Vinegar is known for its unique silhouettes, embellishments, colours and cut which is highly modern yet wearable. Following the latest international trends, Vinegar’s design is fun and flirty that enhances the look of every body type.


When Varsha was asked why she selected Hyderabad for Vinegar’s expansion, she said, “Hyderabad has emerged as the most promising city in recent times-from luxury brands to high street, all major brands have opened gates in the city only to establish the fact that the city has potential for being one of the greatest retail destination. People here are fashion conscious and have a flare for all things nice. We had to be present in this city and here we are to offer the best in hi street fashion.”


Vinegar experience, store décor and feel remain universal. Clean and unique display of the collection in the enormous 2000 sq ft store, spread across two floors allows the buyer to easily browse through the collection. The store décor includes multiple black and white striped mannequins striking attractive poses suspended in a formation amidst a crowd of closely hung light bulbs. With absolute white pristine walls and décor, the store spells elegance and style.


On Vinegar’s International priority list are markets like Singapore, Dubai and other Middle-Eastern countries such as Saudi Arabia and Kuwait. Also Vinegar has already set shops in Europe and is now retailed in countries like Israel, Spain, Portugal, Finland and Russia. By 2014 it aims to have an international presence in countries like United States and Australia.

Latest Reads
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories