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Inox ups digital strategy with new mobile app & website revamp

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MUMBAI: Multiplex chain Inox Leisure has upped its digital strategy with the launch of an app for Android based phones, iPhone, iPad and tablet users. Additionally, Inox has also revamped its website to make it faster and effective for its guests.

The new mobile app allows users to check show timings of movies, select seats and book tickets on the go. Nearest theatres can also be located through the app. The app will also provide real time information on movies and special offers.

Inox, in association with Brenzy, has introduced an app that provides movie goers with real time information on films, special offers and discounts that one can avail at the multiplex through a one-time download of the application Brenzy.

On its revamped website, Inox has initiated a new concept for its consumers. Moviegoers can take part in contests that are run regularly along with real time updates. The website also serves the purpose of providing information on all Inox properties as well as its investors, shareholders and the media.

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