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IndiGo, Bose's 'Poorna' salute women

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MUMBAI: On the occasion of International Women’s Day, IndiGo celebrates the historic feat of Poorna Malavath, the youngest girl in the world to climb Mount Everest, by collaborating with Actor and Director Rahul Bose for his second directorial venture – Poorna. Through this association, IndiGo aims to honour the achievements of Poorna Malavath and many other women champions who defy odds to scale.

Poorna, releasing on 31 March 2017 is based on the life story of Poorna Malavath, an Adivasi from Telangana, who in 2014, at the age of 13, became the youngest girl in history to climb the Mount Everest. It powerfully encapsulates all the lessons of empowerment of the socially marginalized, gender equality, the importance of education, and last but not least how with courage, determination, and hard work, a child can achieve anything! The movie features Aditi Inamdar and Rahul Bose in lead roles.

‘Poorna’ director and producer Bose said, “It was just a perfect fit to partner with a brand like IndiGo that consistently recognizes and respects the incredible achievements of women. I hope this partnership turns into a lifelong friendship of shared values.” The co-producer of ‘Poorna’, Amit Patni, Founder of RAAY Media, said, “When Rahul suggested we tie up with IndiGo airlines we immediately agreed. Their professionalism, commitment to excellence and ‘Girl Power’ initiative left us in no doubt that this would be a natural, mutually productive partnership.”

IndiGo president Aditya Ghosh said, “It is indeed an honour to be associated with a movie such as Poorna that reminds us of a young girl’s extremely difficult yet courageous journey. Her exemplary display of determination, self-discipline and physical fitness is an inspiration for all of us. I would like to congratulate Rahul Bose for creating such a masterpiece and I am confident that the movie will receive love from the audience.”

Ghosh further added, “At IndiGo, we believe that women have the power to change any industry and with this belief we have endeavoured to empower women (both employees and communities outside). Our collaboration with Poorna aligns naturally with our ongoing programmes – #GirlPower and #FitToFly that believe in empowering everyone inside and outside the organisation with better opportunities.”

Empowering women has been core to IndiGo. It is evident from the data as 43 percent of the entire workforce and also 25 per cent of the leadership team comprises women workforce. The company also has dedicated women empowerment and education programmes under IndiGoReach – company’s CSR programme.

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