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Imax & Vox Cinemas partner for three theaters in the Middle East

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MUMBAI: Imax Corporation and Middle East exhibitor Vox Cinemas have inked an agreement for three Imax theatres to be added to Vox locations throughout the region.

Imax theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon, marking Imax's entry into that country. In addition, Imax's next-generation digital laser projection system will be launched as part of a completely new development of their flagship Vox Cinema, located within the landmark Mall of the Emirates in Dubai, UAE.

“Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and Imax is a brand that is regarded as the best among our guests in the region. Our commitment to delivering a customer-focused cinema experience is a perfect fit with Imax's cutting-edge technology and blockbuster film slate. As we continue to expand our circuit throughout the Middle East, Imax will serve as an anchor attraction that we are confident will be embraced by our guests,” said Vox Cinemas CEO Cameron Mitchell.

“Since 2001, we have grown from two Imax theatres in the Middle East to 15 theatres today and we expect our network growth to accelerate over the next few years. Today's agreement builds on this momentum and is strategic on many fronts. Not only are we welcoming a new, world-class exhibitor to our business in the Middle East, entering a new market and signing our first laser commitment in the UAE, we are doing so with a partner whose growth plans in the region mirror our own. I believe our collective strengths will expand the reach of The Imax Experience throughout the Middle East and support our mutual growth efforts,” added Imax EMEA president Andrew Cripps.

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