MAM

Imax forms 10 film fund with China Media Capital

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/06/16/mam-brands.jpg?itok=X0jHSAKv

MUMBAI: Continuing to expand its footprint in the Chinese market, Imax Corporation has created the Imax China Film Fund with its subsidiary Imax China and China Media Capital, to help fund a minimum of 10 tentpole films in Mandarin.

The China Film Fund, which will be capitalized at up to $50 million initially, will target productions that can leverage the Imax brand, relationships, technology and release windows, with the flexibility to produce Imax and non-Imax content, and develop original films or co-finance studio productions.

Led by CMC founding chairman Ruigang Li, China's prominent media and entertainment focused investment fund, acquired a 10 per cent interest in Imax's China subsidiary in 2014.

The intent of the China Film Fund is to leverage favorable current trends in the Chinese market, strengthening the Imax brand and capitalizing on relationships across studio, exhibitor and local distribution partners, as well as content creators. The Fund also is meant to support an existing slate of successful Chinese Imax DMR product including such past titles as The Monkey King and Dragon Blade, and leverage CMC's experience within China's content-creation industry.

“For more than a decade, Imax has strived to be and continues to work toward being a part of the Chinese entertainment ecosystem,” said Imax CEO Richard L. Gelfond from Shanghai, where he delivered a keynote address at the Shanghai International Film Festival.

“This fund is the next step in that evolution as it allows us to join with our good partner CMC and work closely with the country's top filmmakers to bring to Chinese audiences and to export to international audiences top-quality Mandarin content,” Gelfond added.

“CMC has witnessed, and been part of, the exciting development of China's film industry through this most dynamic time with a series of strategic investments. We are determined to continue this effort, and we believe that by teaming up with our partners such as Imax, which has world-class industry leading technology and an extensive global network, we will be able to create a technology-driven force that is unique and immensely helpful to China films' realizing their full potential in the global market,” added CMC chairman Li.

“Imax is committed to continuing our growth in China and meeting the rising demand of Chinese audiences for premium content. Coupled with the significant expansion of the Imax theatre network in China, totaling more than 205 Imax screens to date, the establishment of this Imax China Film Fund points directly to our pledge to help grow the Chinese film market,” said Imax China CEO Jiande Chen.

Through the Fund, Imax China and CMC will be able to provide new digital content to theatres throughout China, as well as to select theatres in Imax's global network. The Fund will target contributions of between $3 million and $7 million per film, and will operate under an Imax-CMC greenlight committee. The Fund is also in discussions with additional investors.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/rohit-kapoor.jpg?itok=kZ7_vly0
Humour has been key to Center Fresh's brand recall: Perfetti Van Melle's Rohit Kapoor

MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment.   One of the largest selling gum brands in India, Center Fresh not...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/srh.jpg?itok=gFdu_3au
GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/voiro.jpg?itok=xML5mCUp
1Crowd invests Rs 2.5 cr in media tech brand Voiro

Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/sun.jpg?itok=pPuK-2gs
93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/phonepe.jpg?itok=dGsqZbFg
Aamir Khan announced as PhonePe brand ambassador

PhonePe, India’s fastest growing payments platform, today announced Bollywood superstar Aamir Khan as the face of its brand.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/Aditya_Bafna.jpg?itok=rUiJHwL5
Want to promote cycling as a lifestyle choice first: Giant Bicycles' Aditya Bafna

Started in 1972 in Taiwan, Giant Bicycles is one of the world’s largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality craftsmanship, technology, and innovative designs under one roof, it recently made its debut in India, opening its flagship...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/prithvi.jpg?itok=0uHyIv8S
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/inox.jpg?itok=oFDz3iYg
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/holi.jpg?itok=dYf5kwUZ
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories