MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 cricket team.
Idea Cellular, in its fourth year of association with GMR Sports owned team Delhi Daredevils, has developed exclusive mobile based content such as wallpaper, ringtones, videos, team anthem, news updates etc. which will be made available for its subscribers, exclusively, through the Idea WAP portal. The service will be available to over 137 million Idea subscribers across the country.
The launch of ‘Idea Delhi Daredevils Fan Page’ took place in the home town of the T-20 team, in the presence of team coach Gary Kirsten, team captain Kevin Peterson, batsman and wicket-keeper Dinesh Karthik, all-rounder JP Duminy, along with GMR Sports CEO Hemant Dua, Idea CMO Sashi Shankar, Idea CCAO Rajat Mukarji,and Idea Cellular COO-Delhi and Haryana Sanjeev Govil.
“India is a cricket crazy nation and Idea has always offered the best in cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season,” informed Shankar.
Added Dua, “We are happy to take our association with Idea into the fourth year. The telecom service provider has given us the platform to connect with team Delhi Daredevils fans on-ground, off-ground and now online. We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”
Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the fan page, subscribers can dial a toll free short code 530301 to receive the WAP link. Videos can be downloaded for Rs 5 and wallpapers, photos and ringtones for Rs 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.
“Idea’s long association with Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi. This year again, Idea is taking the fans closer to their cricket heroes from team Delhi Daredevils by giving them an opportunity to watch the matches being played on the ground, meet and greet with players, and help them connect through the fan page on their mobile devices,” concluded Govil.