ICICI Bank launches redesigned website to enhance customer experience

MUMBAI: ICICI Bank, India’s largest private sector bank, today announced the launch of its redesigned website to offer its customers an enhanced experience across devices such as desktops, mobiles and tablets. Users of the website can now receive location specific information and offers, view their friends’ activities, rate and review products, share their opinions on social media and take part in interactive games to enhance their knowledge about banking. The new design offers a seamless experience by auto adjustment of layout to match the user’s screen size and platform.


Commenting on the launch, ICICI Bank Executive Director Rajiv Sabharwal, said: “Digital channels today account for a large part of our customer transactions. We have taken a decision to launch a new look website, which will offer our customers a unique, unparalleled experience of interacting with the Bank and help us understand their needs better, so that we can continue to provide them a world class banking experience.” 


Some of the key highlights of the website are:


Socially integrated: Through the ‘F-connect’ utility by Facebook, users will be able to view a dashboard where they can track their friends’ activities on the website. For instance, one will be able to see how his friend has reviewed/rated a specific product or service by the Bank. Users can also share or like a wide range of offers and discounts in the ‘Offer zone’ on social media


Customised: The website understands the need of a user and tries to display content based on the user's behavior on the site. Certain features like banners and customer care numbers are targeted and set according to a user’s location.


Banking made fun: On the gaming portal on the website, anybody can play games, learn banking and earn points to be on top of the leaderboard. All games hosted are device friendly and responsive


Better visual experience: Bigger banner placements across the website including product pages, which enhance visual appeal and make information consumption easier


Logical and predictive search: Ability to search long phrases and auto completion of keywords


Responsive: Imagery led, clean look and feel with easy reading across a wide range of devices. Navigation has been simplified to incorporate larger icons and suitable for touch screen devices.


This initiative underscores the Bank’s ongoing strategy to integrate social media linkages with banking, which it forayed into last year with the launch of the world’s most comprehensive banking application on Facebook; ‘Pockets by ICICI Bank’, allowing customers to carry out a range of financial and non-financial transactions on the social media platform.


The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center, internet banking , mobile banking and social media banking.

Latest Reads
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories