MAM

ICICI Bank launches redesigned website to enhance customer experience

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/19/icici.jpg?itok=MR5E-s5y

MUMBAI: ICICI Bank, India’s largest private sector bank, today announced the launch of its redesigned website to offer its customers an enhanced experience across devices such as desktops, mobiles and tablets. Users of the website can now receive location specific information and offers, view their friends’ activities, rate and review products, share their opinions on social media and take part in interactive games to enhance their knowledge about banking. The new design offers a seamless experience by auto adjustment of layout to match the user’s screen size and platform.

Commenting on the launch, ICICI Bank Executive Director Rajiv Sabharwal, said: “Digital channels today account for a large part of our customer transactions. We have taken a decision to launch a new look website, which will offer our customers a unique, unparalleled experience of interacting with the Bank and help us understand their needs better, so that we can continue to provide them a world class banking experience.” 

Some of the key highlights of the website are:

Socially integrated: Through the ‘F-connect’ utility by Facebook, users will be able to view a dashboard where they can track their friends’ activities on the website. For instance, one will be able to see how his friend has reviewed/rated a specific product or service by the Bank. Users can also share or like a wide range of offers and discounts in the ‘Offer zone’ on social media

Customised: The website understands the need of a user and tries to display content based on the user's behavior on the site. Certain features like banners and customer care numbers are targeted and set according to a user’s location.

Banking made fun: On the gaming portal on the website, anybody can play games, learn banking and earn points to be on top of the leaderboard. All games hosted are device friendly and responsive

Better visual experience: Bigger banner placements across the website including product pages, which enhance visual appeal and make information consumption easier

Logical and predictive search: Ability to search long phrases and auto completion of keywords

Responsive: Imagery led, clean look and feel with easy reading across a wide range of devices. Navigation has been simplified to incorporate larger icons and suitable for touch screen devices.

This initiative underscores the Bank’s ongoing strategy to integrate social media linkages with banking, which it forayed into last year with the launch of the world’s most comprehensive banking application on Facebook; ‘Pockets by ICICI Bank’, allowing customers to carry out a range of financial and non-financial transactions on the social media platform.

The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center, internet banking , mobile banking and social media banking.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Neeraj_Bahl-Sidharth_Ghosh_0.jpg?itok=fvid3Fd_
Neeraj (Bunty) Bahl appointed ITW Blitz CEO

NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories