MAM

Hyundai Motor India is official partner BCCI

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/09/MAM%20brnads%202.jpg?itok=K9T_7K4z

MUMBAIHyundai Motor India Ltd. (HMIL), the country's largest passenger car exporter and second largest car manufacturer has entered into a four year partnership with the apex cricket body, Board of Control for Cricket in India (BCCI), as an Official Partner for all its matches in India along with exclusive category rights.

Commenting on the partnership, Hyundai Motor India Ltd.  managing director and CEO  Y K Koo said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

At an official signing ceremony, Honorary Secretary of Board of Control for Cricket in India (BCCI) Anurag Thakur  said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”

As a dynamic automotive brand, Hyundai has always connected with sports globally. Aside from providing the vehicles, Hyundai will initiate innovative activities during the tournaments to enable Cricket Fans in various parts of the country to ‘Experience Hyundai’. To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments. 

Hyundai is the Official Partner of BCCI for all matches to be played over the period of four years across the three formats - Test, One day, and T20. Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The Hyundai fleet offers a collection of versatile vehicles providing travelers exceptional comfort and safety for transfers to and from matches and official engagements. An array of premium features and design elements ensure drivers and passengers are able to fully enjoy state-of-the-art technology, superior levels of comfort, and stylish interior and exterior design.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories