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Hyundai associates with FIFA U17 WC, provides 63 vehicles

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MUMBAI: Hyundai Motor India, a car manufacturer and exporter, has announced as an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the FIFA U17 World Cup Tournament starting on 6 October, 2017, in India.

At an official handover ceremony at Jawahar Lal Nehru Stadium in New Delhi, HMIL MD and CEO YK Koo handed over the fleet of premium Hyundai cars to FIFA marketing operations group leader Martin Nussbaumer and Local Organising Committee tournament director Javier Ceppi.

The fleet includes 63 premium Hyundai cars including the Verna, Tucson, Elite i20 and a few coaches across six cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for the movement of the players and the FIFA management during the mega sports event.

Koo said, “Football is a game of passion, a game of heart; for every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.”

Hyundai has also planned a number of interactive engagement through digital campaigns #FuelTheGame and #FootballerInYou. In #FuelTheGame fans can submit slogans in support of their favorite U17 players just before the opening ceremony. Through #FootballerInYou fans will be asked to upload films of their own football skills. Both the campaigns will be on throughout the entire tournament period.

Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around FIFA U17 World Cup at its dealerships in the six host cities in India.

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