MAM

HUL partners with Internet.org to understand increasing Internet adoption in rural India

MUMBAI: Today, Unilever announced a partnership with Internet.org, a Facebook-led alliance of partners, to understand better how internet access can be increased to reach millions more people across rural India.

 

Just 13 per cent of the Indian population has internet access and as an initial step, Internet.org and Unilever will carry out a comprehensive study to examine the opportunities to increase internet adoption in rural communities. Apart from infrastructure and cost which are known barriers to connectivity, the partnership will carefully evaluate other educational and cultural factors that also limit internet use.

 

The mission of Internet.org is to bring the benefits of internet access to all and by leveraging Unilever’s vast expertise on the ground via a comprehensive research and activation programme, the partnership aims to better understand the barriers to connectivity in rural communities. Unilever and Internet.org will leverage this research to inform the development of a series of on-the-ground projects with the aim of improving lives in rural India through better connectivity.

 

Unilever has extensive experience developing and deploying programmes for rural consumers. For example, Lifebuoy, the world’s leading health soap, has been promoting handwashing awareness in rural India for several years and has successfully enabled women in remote communities to enhance their incomes through the Shakti project.

 

Lowering the barriers to internet access requires a collaborative effort. Through this partnership, Unilever and Internet.org are pursuing the mission of bringing the benefits of internet access to the two-thirds of the world who are not yet connected.

 

Keith Weed, Chief Marketing and Communications Officer, Unilever:

 

“Access to the internet is improving in countries like India but there is still a very high proportion of people that would love the opportunity to connect and engage but who cannot enjoy what many of us take for granted. Having no internet access naturally removes all associated opportunities that it brings which, in turn, can be a barrier to learning and ultimately hinder economic development. Through our long history of serving the Indian market we bring an in-depth understanding of rural Indian communities. We hope, together with Internet.org, we can use this know-how to understand better how a vital modern resource can benefit many more millions.”

 

Chris Weasler, Director of Global Connectivity, Facebook:

 

“The internet not only connects us to our friends, families and communities, but it’s also the foundation of the global knowledge economy and a way to deliver basic financial services, health and educational tools. In partnership with Unilever, we hope to break down the barriers to access and, in turn, provide millions of people with the information that can help them, and their communities, thrive.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_33.jpg?itok=NBkH0rUU
IndIAA Awards to be held on September 16

The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_16.jpg?itok=TrdFQ3Nj
Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_8.jpg?itok=I36h_NZz
Third Content Marketing Summit Asia announced list of speakers

CMS Asia 2016 continues its tradition of delivering great content through a very unique set of experts & speakers year on year. As the event gets ready for its 3rdedition, the event organizers have released first list of speakers. This year experts from Facebook, Flipkart, Google, ScoopWhoop,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_7.jpg?itok=14ddw5Hp
SmartCooky.com to champion #FitIndia campaign

NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_5.jpg?itok=OE7UOFbU
Asymmetrique wins the mandate for Nordusk LED

Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of LED technology to India. Offering smarter lighting solutions, recognizing constantly evolving and changing consumer and community needs, and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_4.jpg?itok=SuGMXVNN
DDB Mudra Group makes senior appointments

The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1.jpg?itok=x358Q3q2
iProspect India gets Divya Ajitkumar as AVP Client Servicing

iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/mahendra-up.jpg?itok=9M4z-TjJ
Mahendra Upadhyay is Mindshare's Data & Technology head

MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/28/The%20Winners%20of%20the%20first%20edition%20of%20ZEE%20Mindspace%20Awards.jpeg?itok=5EIh72N6
Unilever bags max at Zee Mindspace Awards

NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories