MUMBAI: Huawei India, the principal sponsor of the Royal Challengers Bangalore team celebrated the team’s home coming in Bangalore.
The entire team of Royal Challengers Bangalore including the team’s support staff attended the event.
RCB played the first home match in the India leg at the Bangalore home ground, M. Chinnaswamy Stadium on 4 May with another four matches scheduled to be played on its home ground.
Huawei India and RCB had recently unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.
Huawei began its journey in India by establishing its R&D centre in Bangalore. The partnership with Royal Challengers Bangalore hence, reaffirms the brand’s commitment towards India and emanates as homecoming. The core values of Huawei include dedication, continuous improvement, integrity and teamwork, which also define the essence of sportsmanship. With similar core values, this partnership offers a perfect synergy for the values of both partner brands.