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Hot Wheels creates longest track in Mumbai mall

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MUMBAI: Mattel’s Hot Wheels has executed a unique and innovative activity to create a memorable experience for kids from age group of 6 - 10 years. The ‘Make it Epic’ event is currently underway at Phoenix Market City, Kurla in Mumbai.

The main attraction of the event is the tallest and longest Hot Wheels track, measuring 21 feet in height and 110 feet in length with five continuous loops for a thrilling experience.

Hot Wheels has brought to life it’s iconic play pattern of launch, loop and race by creating a larger than life trackset where a child can launch his Hot Wheels car and perform stunts. ‘Make it Epic’ activation which was successfully executed in malls across 4 cities- Mantri Mall (Bangalore), Oberoi Mall (Mumbai), Ambience Mall (Gurgaon) and Pacific Mall (Dehradun).

“Hot Wheels is committed to delivering thrilling vehicle experiences and building a larger than life version of a track set just amplifies the thrill of watching your Hot Wheels car race and perform stunts,” said Mattel marketing head Lokesh Kataria.

Speaking on the association, Phoenix Marketcity Kurla president Rajendra Kelkar said, “Phoenix Marketcity, Kurla is a hub for shopping and entertainment. At the mall we have always encouraged fun activities for children and we are glad to associate with Hot Wheels to build a larger than life version of a track set at the mall. We look forward to hosting many more such events.”

With Children's Day right around the corner, kids couldn't have asked for more!

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