Hero Cycles customer reward initiative a hit with customers

MUMBAI: Hero Cycles, world’s largest bicycle manufacturer, had recently announced ‘Mega Hero Gifts Festival’ to capture the spirit of festive season. The offer, that entitles each buyer to win assured gifts with the purchase of every Hero cycle, has received an overwhelming response from the customers. The company will be giving away over 9 lakh prizes under this offer.


To avail the offer every customer will have to scratch the promo card being given along with each purchase. Speaking about the success of the offer Pankaj Munjal, Co-Chairman and Managing Director, Hero Cycles said, “We are overwhelmed by the response that we have received from our customers. In just a few days we have been able to achieve several happy and satisfied customers through the offer. Our aim is to provide maximum customer satisfaction through our quality of products and such offers further help in providing enhanced customer experience. This initiative is a part of our customer reward program that aims to bolster our efforts to achieve our sales expansion strategy.”


There are several high value prizes among others to be won under the offer that include Maruti Alto cars, Hero Splendor motor cycles, Apple iPads, LG LCD televisions and Nokia 520 Lumia phones. The offer started from 16th October 2014 and will be valid till 15th December 2014.


Being the world’s largest cycle manufacturers the company manufactured 5.5 million bicycles last year with sales of Rs 2000 crore.


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