MAM

HDFC is India's most valuable brand: Brandz India top 50 (2016)

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/21/hdfc-bank_0.jpg?itok=EQR9c9gP

MUMBAI: The third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released by WPP and Kantar Millward Brown has lot of good and something bad for the marketing industry.

On the positive side, the total value of India’s most valuable brands has risen by 30 per cent over the last three years, with the top 50 brands now worth $ 90.5 billion from $ 69.6 billion in 2014. But, unlike 2015, which saw an unprecedented growth in terms of brand equity that pushed  the brand value of top 50 brands to USD 92.2billion, 2016 saw a dip of 2 per cent, mostly owing to a decline in brand value of state-owned banks.

Like last year, the financial sector dominated the top 10 spots accounting for 38 per cent of the top 50s brand value ($ 34.28 billion). HDFC maintained its number one position for the 3rd consecutive year with a brand value of USD 14.4 billion following a 15 per cent growth over the past year. It was followed by Airtel from the telecom sector with a brand value of USD 9.98 billion. State Bank Of India with a brand value of USD 6.352 billion stood at number three. "A brand cannot be built unless each one of us at HDFC Bank believes in it. Fundamentally, a brand is what we stand for in terms of the emotional value and the real value that we want to deliver to the customer. The emotional value is a combination of honesty, trust, integrity and being able to deliver the product at all times to the satisfaction of the customer. The real value is to deliver a differentiated product which changes the life of the customer which we have tried to do in financial services by making it more convenient, " said HDFC Bank  managing director Aditya Puri.

Among the new entrants in the top 50 list are airlines Indigo and Jet Airways at 26 and 36 positions respectively, followed by TVS and Reliance at 48 and 50, respectively.

Top 10 most valuable brands here:

Rank 2016

Brand

Category

Brand value 2016 ($m)

Rank 2015

1

HDFC Bank

Banks

14,438

1

2

Airtel

Telecom Providers

9,978

2

3

State Bank of India

Banks

6,352

3

4

Asian Paints

Paints

4,089

5

5

ICICI Bank

Banks

3,957

4

6

Bajaj Auto

Automobiles

3,403

6

7

Kotak Mahindra Bank

Banks

3,333

9

8

Maruti Suzuki

Automobiles

2,850

10

9

Hero

Automobiles

2,807

7

10

Axis Bank

Banks

2,377

8



Interestingly, the top four ranks remained unchanged from 2015 rankings, something which The Store WPP, EMEA & Asia CEO David Roth calls an anomaly when juxtaposed against other mature markets or the global ranks.

“Until recently in China, the top most valuable brand list was dominated by the state-owned Chinese companies, but now they are being taken over by technology and entrepreneurial companies. The global top 100 brands list has also seen some major changes. So yes, India is a bit of an anomaly as a developing state to see the same brands maintaining their positions for the last three years. But, I think it’s a matter of India’s growth and development cycle.”

But, that says little about the immense competition that each brand faced to retain its position. According to Kantar Millward Brown managing director for south Asia, Dinesh Kapoor, 27 brands had slipped from its last year’s position while seven more brands dropped off the top 50 margin. “Brands required maintaining at least 35 per cent growth in its brand value to be able to hold on to its position,” shared Kapoor.

Another way in which India drastically differs from the global markets is the absence of the technology brands from the top 50 list. 

“Be it Global 100 or Asian market giant like China, technology brands have a huge presence in the top most valuable brands list. We see a clear absence of technology brands when it comes to India’s top 50 brands. Although India has been behind the scene of some of the major global technological innovations, it has been more from a service stand point rather than doing it in a branded way. I think there is a lesson to learn in this,” opined Roth. 

Kapoor feels that the clear absence of Indian tech giants from the list is largely due to the companies not being listed. “You have to consider the methodology that goes into making this ranking. In order for a brand to be eligible for consideration for the list, it needs to be owned by a company listed on a stock exchange in India.  But, most of the tech companies that we speak of aren’t listed. The other big difference from global trends is the retail brands which have a strong presence in the more mature markets, whereas in India, only one retail brand -- Reliance Retail --  has made it to the top 50 list.

The report also warns marketers of the weakened brand loyalty among consumers. Internet penetration has risen sharply as the number of people living in rural areas accessing internet almost doubled over the past year, with almost 69% of urban internet users using the internet every day. This access educates consumers while providing them access to larger diaspora of premium brands available at affordable prices.

While marketers have a lot to take away from the insight behind BrandZ India top 50 brands report, GroupM south Asia CEO CVL Srinivas shared what agencies can learn from this. “Reports like BrandZ are very useful for us who are in the business of media management for clients. In this age when competition is increasing and consumer’s attention span is decreasing, along with number of policy changes, a consolidated study like this helps us map a better strategy for our clients.  For example, the need for a brand to be present in multiple touch points with a singular communication idea and what it does to the brand’s value is the learning."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/sachin%20billion%20dreams_0.jpg?itok=21Cdkhxs
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/mxus.jpg?itok=LmENWAyo
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Sandeep%20Dadlani%20and%20Mike%20Clayville.jpg?itok=SfrGBep_
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Joy%20Mohanty.jpg?itok=HCeHJDo_
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Susan%20Josi%20and%20Sangeeta%20Barde.jpg?itok=Cy_yR2Vn
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/asci.jpg?itok=7aeMmdUa
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/icc.jpg?itok=ob5d-Vso
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories