MAM

Havmor ropes in celebrity chefs for 'coolest summer job'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/17/Havmor.jpg?itok=V4QQAyQe

MUMBAI: Havmor Ice Cream Ltd, as a part of their recently launched “The Coolest Summer Job” campaign, have partnered with renowned Chefs - Vicky Ratnani and Sanjana Patel. Through this association, Havmor will host a knowledge sharing platform for selected candidates, appointed as “Chief Tasting Officers” of company through the Campaign.

While the nation-wide hunt for Chief Tasting Officers is underway, Havmor has partnered with Vicky and Sanjana to bring in their expertise on taste, texture, flavors and techniques to introduce new flavors into the Indian ice cream market.

Commenting on the association, Ankit Chona, Managing Director, Havmor Ice Cream Ltd said, “With the constant change in the taste buds of Indian consumers, ice-cream has become a dynamic dessert. Consumers are craving for exciting new flavors which led to the launch of “The Coolest Summer Job” campaign, a consumer centric approach that will help us engage with them. Chefs Vicky Ratnani and Sanjana Patel come with years of experience in the industry and will mentor our selected candidates on ice-cream creations that are experimental and suit the Indian palate. It will be a terrific learning experience for the winners before they embark on the process of making ice cream flavors of their own choice.”

Five best deserving candidates from “The Coolest Summer Job” will be designated as “Chief Tasting Officers” at Havmor and will get a chance to meet renowned Chefs Vicky Ratnani and Sanjana Patel.

Talking about the campaign and his association with the brand, Chef Vicky Ratnani said, "I am delighted to work with Havmor Ice Cream Ltd on this unique campaign. It is a significant move by Havmor to reach out to the right audience and bring them on board to introduce new ice cream flavors. My association with the brand is one of mentorship where I will guide the selected candidates on how they can create new flavors with a local twist. This is going to be an interesting and fun learning experience for all.”

Further Chef Sanjana Patel added, “I am glad to be part of this innovative initiative by Havmor Ice Cream Ltd. I look forward to meet the Chief Tasting Officers selected by Havmor to give them some valuable insights into the ice cream making process. We will be exchanging and discussing ideas on flavors, textures, taste and overall aesthetic appeal. I really appreciate Havmor for engaging with their consumers and involving them in creating these new flavors.”

“The Coolest Summer Job” campaign went live on May 02, 2017 and has received an overwhelming response from the ice cream lovers. Seeing the positive reception, the submission deadline has been extended from May 20 to May 27, thus giving an opportunity to participants across India to showcase their passion for ice cream in innovative ways.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories