MAM

Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/03/12/ks.jpg?itok=SJ9aXkJM

KOLKATA: Hatchback car models occupied more news space on television at 18.5 per cent out of the 99 hour coverage put together on business, general and regional television channels in the month of January 2015, as per media monitoring agency Esha Media Research.

The study conducted by Esha Media further finds that SUVs and sedans occupied 16 per cent and 15 per cent respectively out of the total coverage for the month. 

Among the auto companies, Maruti accounted for 10 per cent of the coverage followed by Mercedes and Tata Motors at seven per cent and 6.5 per cent respectively.

Segment-wise, Maruti led the coverage in hatchback model followed by Nissan, while in the SUV segment, Volvo was ahead of Mahindra. In the sedan segment, Mercedes led the coverage with 4.78 per cent followed by Audi at 2.9 per cent.

Talking on the news trend, Esha Media Research managing director RS Iyer said the data indicates that business news channels accounted for 88 per cent of the total news coverage of 99 hours across all channels while the general and regional news channels accounted for the rest. “We intend to capture key data across several industry verticals and provide them with an invaluable analytical tool for their in-house and outsource PR professionals,” he said.

Though Ford Motors did not figure in any of the segment from news coverage, the company's executive director Don Butler appeared the most with 1.20 hours of coverage followed by Rajiv Bajaj of Bajaj Auto and Mayank Parekh of Tata Motors with 1.16 hours and 1.13 hours respectively, the report further illustrates.

Among auto experts, Tutu Dhawan held 98 per cent of pie leaving Dilip Desai and Bertrand far behind, while Adil Jal Darukhanawala was marginally ahead of Hormard Sorabjee in the anchor segment.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/leeco%20%281%29.jpg?itok=-MvDue2i
LeEco India massively slashes workforce, is it the end?

It came in like a storm with booming announcements about the humungous investments ($200 million, according to news reports) it intends to make in content in India for its LeEco content ecosystem.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Red-Chillies.jpg?itok=oLl1MC0_
Digital campaign: Red Chillies wins 'CMO Asia' awards

MUMBAI: Red Chillies Entertainment bagged two awards for Dear Zindagi’s brilliantly executed digital marketing campaign at the CMO Asia's Social Media Marketing Awards. The marketing team won two titles for the film that included- ‘Best Viral Marketing Campaign’ & ‘Best Use Of Social Media In...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Ravi-Kumar.jpg?itok=FO6__J1R
Infosys a 'leader' in magic quadrant for SAP: Gartner

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a ‘Leader’ in its EMEA and North America 2016 Magic Quadrant reports for SAP® Application Services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Max-Fashion.jpg?itok=C3w0c1tA
Max Fashion finds 360 'Endless Ways'

MUMBAI: Max Fashion, one of the leading fashion brands in India and the home of everyday fashion, recently executed an innovative and catchy campaign to promote the endless options available across their stores. The “Endless Ways” campaign kicked off with the very first TVC campaign for Max...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/Jacqueline-Fernandez.jpg?itok=gfuUgdOJ
Jacqueline is Lee brand ambassador

Lee Jeans, has always been synonymous with innovation in the world fashion scene over the last 128 years. As it’s always been, Lee’s history tells a story of constant progress and innovation. Of change. Of standing out over generations. And for the first time in India, the brand has partnered with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/richard%20%281%29.jpg?itok=TpKkiYiR
Huawei upgrades on Brand Finance list

Huawei advanced to become the world’s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the “Global 500 2017 world’s most valuable brands” list. In its annual ranking, British brand valuation firm Brand Finance, the world’s leading brand valuation firm,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/sam-balsara%20%281%29.jpg?itok=LdYKKE53
TV ads worth Rs 850 cr lost in Nov-Dec, '17 ad-ex forecast at 13.5pc: Pitch Madison Report

The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing the Report Khosla highlighted to advertisers the importance of truthful advertising. He said, “Truthful advertising is not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/15/alpen%20%281%29.jpg?itok=7wtR3yJP
Alpenliebe TVC portrays small moments of joy in everyday life

Alpenliebe Gold, the flagship candy brand of Perfetti Van Melle India, has launched a heart-warming new communication campaign - chhoti chhoti khushiyon ke liye. The new campaign is based on the insight that within families there are always small moments of joy in everyday life, and celebrating...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories