MAM

Godrej Properties reports 20 per cent sale from NRI markets

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/02/07/mam%20brands.jpg?itok=xKpNDHSN

KOLKATA: Godrej Properties Limited (GPL), the real estate arm of the Godrej Group, has garnered over 20 per cent of its overall sales from non-resident Indians (NRIs) across the globe, thanks to the marketing initiatives it took to engage with the NRIs. 

?With a diverse portfolio spanning across product segments and our presence in over 12 cities across India works strongly in our favour. In addition to this the various initiatives we undertake to reach out to the NRI audiences have resulted in the company garnering over 20 per cent of overall sales coming from NRIs across the globe,? said Godrej Properties EVP- sales and marketing Girish Shah.

On the initiatives taken by the company, Shah said, ?The company uses a two pronged approach to tap the NRI markets and increase its global footprint.?

Right from participating in various real estate exhibitions, high networked individuals (HNI) meets, community events to connecting with the overseas channel partners, the company has a structured approach to targeting the international markets.  

The company has a strong empanelment process for its channel partners abroad. ?The channel partners are treated as an integral part of the sales and marketing network of GPL and given all the help and support as and when required by them. From product trainings to collateral support, special attention is paid to all the needs of the international channel partners,? he informed. 

?Regular and ongoing product trainings are conducted to aid the channel partners given the fact that GPL has a wide product mix across various locations in India,? he further explained. 

The entire effort is directed at making the channel partners true representatives of the brand and ensuring accurate information is passed on to the customers. 

Godrej Properties also looks at opportunities to leverage its brand with prospective customers during the festive season. ?GPL has sponsored and also participated in many community related activities where there is a sizeable Indian community present like Gujarati Samaj Navaratri and Durga Pooja celebrations in Australia,? he said. 

The company is also associated with financial and professional associations, thus bringing together skilled and successful professionals of Indian origin. ?The company also organises seminars related to current economic situations and various investment options in the Indian real estate industry from time to time to engage with audiences,? he concluded.  

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/rs.jpg?itok=npu6o4K2
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/stdoud.jpg?itok=Ssn_LDuQ
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories